Tourexpi
The digital travel platform Agoda has compiled a
selection of Asian destinations where food is central to the travel experience.
From aromatic street-side noodle stalls to historic markets and regional
comfort dishes, these cities demonstrate how culinary discovery can define an
entire journey. According to Agoda’s newly released 2026 Travel Outlook Report,
more travellers are planning trips with local cuisine, street food and
immersive food experiences in mind.
Krishna Rathi, Associate Vice President at Agoda,
notes the growing significance of food in trip planning: “Our 2026 Travel
Outlook Report shows that food is no longer just a nice-to-have on the
itinerary, it’s becoming a key reason people choose where to go, with a growing
share of travelers prioritizing local dishes and street food experiences when
planning their trips. From khao soi in Chiang Mai to tonkotsu ramen in Fukuoka,
Asia isn't just a destination anymore; it's a menu, and travelers want to taste
it all.”
Chiang Mai, Thailand
In the cool hills of Northern Thailand, Chiang Mai
offers rich, warming dishes such as khao soi – coconut curry noodles topped
with crispy strands – alongside sai ua (Northern sausage) and spicy chili dips
like nam prik ong. Night markets around the old city and the Chang Phuak Gate
invite visitors to wander, snack and soak up the relaxed rhythm of Lanna
culture.
Penang (George Town), Malaysia
George Town blends Malay, Chinese and Indian culinary
traditions in its hawker centres and kopitiams. Local favourites such as char
kway teow, asam laksa, nasi kandar and Hokkien mee line the colourful heritage
streets. Penang is a natural choice for travellers looking to experience
culture and cuisine side by side.
Hoi An, Vietnam
With its lantern-lit old town and riverside ambience,
Hoi An pairs atmosphere with distinctive central Vietnamese flavours. Visitors
can try cao lau, white rose dumplings and regional versions of banh mi in
family-run eateries and market stalls. Cooking classes and guided market visits
turn a stay in Hoi An into an immersive culinary introduction to the region.
Tainan, Taiwan
Long regarded as Taiwan’s food capital, Tainan is
famous for its traditional snacks and vibrant night market culture.
Specialities include dan zai noodles, milkfish dishes, coffin toast and
Taiwanese desserts such as shaved ice and tofu puddings. Historic temples and
old streets provide a fitting backdrop for a slow-paced journey through beloved
local flavours.
Jeonju, South Korea
Jeonju is celebrated as the birthplace of Jeonju-style
bibimbap, the colourful rice bowl topped with vegetables, meat and gochujang.
The city’s Hanok Village, teahouses and makgeolli taverns create a setting
where food and tradition meet. Travellers can explore a more traditional side
of Korean cuisine, complete with generous servings of banchan.
Fukuoka, Japan
On the island of Kyushu, Fukuoka draws food lovers
with its Hakata-style tonkotsu ramen – a rich pork-bone broth paired with thin
noodles. When night falls, the city’s yatai food stalls open along the
riverside, serving skewers, hotpots and regional specialities in a welcoming,
unpretentious setting.
Agoda offers access to more than six million holiday
properties, over 130,000 flight routes and more than 300,000 activities, all
bookable within a single itinerary. Travellers can explore the best deals via
Agoda’s mobile app and start planning their next culinary journey across Asia.
Image
Credit: © Tourexpi
The most interesting news
Read the News

TAT Welcomes Air Arabia’s New Daily Sharjah–Krabi Service
New route boosts Middle East connectivity, supports high-value tourism, and advances TAT’s Airline Focus strategy
Read the News

Middle East Resorts Accelerate Investment in Aquatic Attractions as Tourism Surges
WhiteWater and Grand Hyatt Dubai unveil the region’s first FlowRider® Triple, anchoring a new wave of high-value leisure development
Read the News

Radisson Expands with the Opening of Baltic View Resort & Spa in Międzyzdroje
New Radisson Individuals property brings coastal design, spacious suites and wellness facilities to one of Poland’s most desirable seaside destinations
Read the News

International tourist arrivals up 5% in the first nine months of 2025
Global tourism surpasses 2019 levels despite inflation and geopolitical tensions
Read the News

Steigenberger marks 95 years of hospitality and iconic moments
Anniversary year culminates in the reopening of the Europäischer Hof Baden-Baden
Read the News

Hilton highlights record year for its luxury and lifestyle portfolio and previews openings for 2026
After reaching 1,000 luxury and lifestyle hotels worldwide in 2025, Hilton is preparing the next phase of global expansion
Read the News

Air France Launches New Non-Stop Service Between Phuket and Paris
Three weekly flights connect Thailand’s largest island with Paris-Charles de Gaulle / Boeing 777-200 deployed on the new route
Read the News

Hyatt strengthens luxury portfolio with new leadership and global expansion plans
Appointment of Tamara Lohan and preview of major 2026 openings mark next phase of the company’s luxury strategy
Read the News

Four Seasons returns to Berlin with new luxury hotel
Historic Hotel de Rome to be transformed and reopened as Four Seasons Hotel Berlin in 2027
Read the News

Taiwan: Asia’s Premier Destination for Cycling, Sustainability and Low-Carbon Travel
Island-wide cycling routes, world-class bike infrastructure and certified Bike-Friendly Accommodations attract riders from around the globe
Read the News

RIU honours top US and Canadian partners in Mexico
Eighth edition of the RIU Awards brings leading travel agencies together at Riu Palace Pacifico
Read the News

Marriott International Marks 700th Hotel in APEC with the Opening of Legacy Mekong, Can Tho
New Autograph Collection property in Vietnam highlights expansion into emerging destinations across the region
Read the News

Eurowings Expands Onboard Experience: Miles Payments, Premium Wines and a New Surprise Seat
Mileage payments launch in December • Motzenbäcker wines join the Wings Bistro • “Pauschal Airfrischt” seat adds an element of surprise / Shop Onboard Using Miles
Read the News

Ryanair announces record growth in Pescara after removal of Municipal Tax
+80% annual passenger growth, two based aircraft and expanded Winter 2025/Summer 2026 schedules
Read the News

Putin approves visa-free entry for Chinese citizens for stays of up to 30 days
Regulation covers business, tourism and participation in cultural, scientific and sporting events until September 2026
Read the News

Bolivia eases entry rules for key partner countries
New government lifts visa requirements for US, Israeli and several other foreign visitors
Read the News

Eurowings expands its Berlin network
New European links, more holiday destinations, stronger presence at BER
Read the News

IHG brings Vignette Collection to Malaysia
Mangala Estate Kuantan to join IHG’s Luxury & Lifestyle portfolio after refurbishment in 2027
Read the News

Agoda unveils 2026 Travel Outlook Report
Asia’s tourism sector enters a new era shaped by tech innovation, streamlined travel and shifting consumer expectations
Read the News

Ryanair announces record Summer 2026 schedule for Gdańsk
Sixth based aircraft, US$600 million investment, 16% growth and five new routes
Read the News

Airbus lowers 2025 delivery target after A320-related quality issue
Updated guidance reflects fuselage panel problem and precautionary software recall on A320 Family aircraft