Savor the Flavors: Agoda Showcases Asia’s Must-Visit Foodie Destinations

International

Why culinary experiences will shape 2026 travel choices across the region

The digital travel platform Agoda has compiled a selection of Asian destinations where food is central to the travel experience. From aromatic street-side noodle stalls to historic markets and regional comfort dishes, these cities demonstrate how culinary discovery can define an entire journey. According to Agoda’s newly released 2026 Travel Outlook Report, more travellers are planning trips with local cuisine, street food and immersive food experiences in mind.

Krishna Rathi, Associate Vice President at Agoda, notes the growing significance of food in trip planning: “Our 2026 Travel Outlook Report shows that food is no longer just a nice-to-have on the itinerary, it’s becoming a key reason people choose where to go, with a growing share of travelers prioritizing local dishes and street food experiences when planning their trips. From khao soi in Chiang Mai to tonkotsu ramen in Fukuoka, Asia isn't just a destination anymore; it's a menu, and travelers want to taste it all.”

Chiang Mai, Thailand

In the cool hills of Northern Thailand, Chiang Mai offers rich, warming dishes such as khao soi – coconut curry noodles topped with crispy strands – alongside sai ua (Northern sausage) and spicy chili dips like nam prik ong. Night markets around the old city and the Chang Phuak Gate invite visitors to wander, snack and soak up the relaxed rhythm of Lanna culture.

Penang (George Town), Malaysia

George Town blends Malay, Chinese and Indian culinary traditions in its hawker centres and kopitiams. Local favourites such as char kway teow, asam laksa, nasi kandar and Hokkien mee line the colourful heritage streets. Penang is a natural choice for travellers looking to experience culture and cuisine side by side.

Hoi An, Vietnam

With its lantern-lit old town and riverside ambience, Hoi An pairs atmosphere with distinctive central Vietnamese flavours. Visitors can try cao lau, white rose dumplings and regional versions of banh mi in family-run eateries and market stalls. Cooking classes and guided market visits turn a stay in Hoi An into an immersive culinary introduction to the region.

Tainan, Taiwan

Long regarded as Taiwan’s food capital, Tainan is famous for its traditional snacks and vibrant night market culture. Specialities include dan zai noodles, milkfish dishes, coffin toast and Taiwanese desserts such as shaved ice and tofu puddings. Historic temples and old streets provide a fitting backdrop for a slow-paced journey through beloved local flavours.

Jeonju, South Korea

Jeonju is celebrated as the birthplace of Jeonju-style bibimbap, the colourful rice bowl topped with vegetables, meat and gochujang. The city’s Hanok Village, teahouses and makgeolli taverns create a setting where food and tradition meet. Travellers can explore a more traditional side of Korean cuisine, complete with generous servings of banchan.

Fukuoka, Japan

On the island of Kyushu, Fukuoka draws food lovers with its Hakata-style tonkotsu ramen – a rich pork-bone broth paired with thin noodles. When night falls, the city’s yatai food stalls open along the riverside, serving skewers, hotpots and regional specialities in a welcoming, unpretentious setting.

Agoda offers access to more than six million holiday properties, over 130,000 flight routes and more than 300,000 activities, all bookable within a single itinerary. Travellers can explore the best deals via Agoda’s mobile app and start planning their next culinary journey across Asia.