Tourexpi
Following the initial launch in 2019, Radisson
Hotel Group will be launching eight additional cobranded properties in 2024 in
EMEA across select Radisson Blu and Radisson Collection hotels, aligned with
the full return of Chinese outbound travel.
Industry experts predict that 2024 will be a key
year for outbound Chinese tourism to grow exponentially on the heels of the
boom in domestic tourism in 2023. According to Skift, “2023 was the year of
China reopening to the world, while 2024 will be the year of consolidating and
growing outbound tourism.”1 Wealthy Chinese travelers are showing a keen
interest in EU destinations (13%)2 , in particular France, UK, Germany,
and Italy vs other short-haul destinations in Asia, and will be travelling in
2024 with the expectation of bespoke amenities catering to their requirements,
tastes, and cultural preferences.3
Following the initial co-branding launch at
Radisson Blu Hotel, Frankfurt in 2019, Radisson Hotel Group will be launching
eight additional co-branded properties in 2024 in EMEA across its Radisson
Collection and Radisson Blu brands in key markets in France, Belgium, Norway,
Sweden and the Netherlands, including Radisson Collection Grand Place,
Brussels; Radisson Blu Scandinavia Hotel, Oslo; Radisson Blu Royal Garden
Hotel, Trondheim; Radisson Blu Hotel, Tromsø; Radisson Blu Royal Viking Hotel,
Stockholm; Radisson Blu Hotel, Amsterdam; Radisson Blu Hotel, Milan; and
Radisson Blu Hotel, Nice.
At each of these co-branded hotels, Chinese guests
will find a range of features and amenities specifically designed and curated
for them, providing them with a bespoke guest experience to make them feel at
home. These new amenities will cover the entire guest experience, from Chinese
menus and welcome cards to guests having the ability to pay with Chinese Union
pay cards. WeChat Pay and Alipay will also be available at the end of 2024 for
online payments. In the guest rooms, personalized touches like the provision of
tea kettles, a selection of exquisite Chinese teas, and Chinese television
channels will be included at co-branded hotels. The co-branded hotels will also
feature a range of new food and beverage options for Chinese speaking
travelers, including the addition of traditional dishes like congee and noodles
as well as curated selection of dishes available as part of the daily breakfast
service. These offerings specifically tailored for the Chinese travelers, will
be offered on top of the rich existing amenities for other international
travelers, and communication in English and multiple foreign languages.
“We have already started to see a strong increase
in demand from Chinese outbound travelers in 2024 searching for unique
international experiences over the Lunar New Year. With foreign visas gradually
becoming more accessible and increased international flight routes, we are
hoping to see the long-awaited return of outbound Chinese travelers to EMEA
continue to grow. We look forward to welcoming more Chinese travelers with our
new Guan Xin program to make them feel right at home,” says Eric De Neef,
EVP and Chief Commercial Officer at Radisson Hotel Group.
In addition to the hotel co-branding program,
Radisson Hotel Group will be rolling out the “Guan Xin” amenity program to
other Radisson Hotel Group properties in EMEA that wish to opt-in based on the
hotels’ guest needs and expectations. Currently nearly 20 hotels across EMEA
offer the standard “Guan Xin” program to Chinese guests.
Image
Credit: © Radisson Hotel Group
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