Tourexpi
Marriott
International, Inc., announced its plans to expand its portfolio in Poland with
the expected addition of more than 10 properties in the next few years,
including the debut of two brands - Le Méridien and Element Hotels by Westin -
in the market. The anticipated openings will further enhance the company’s
footprint in the country, where it currently has a portfolio of 24 properties
and over 4,500 rooms across 12 brands and eight cities - Warsaw, Sopot, Krakow,
Poznan, Katowice, Wroclaw, Gdynia and Szczecin. The planned expansion is also
in line with the strategic development of the company’s luxury, premium and
select service portfolio across key leisure and business destinations in the
Eastern Europe region.
Jerome
Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott
International commented, "Marriott International remains focused on
growing and diversifying its brand portfolio and experiences in Poland to meet
the strong demand for travel throughout the country. With our captivating
portfolio of brands, world-class distribution platform and Marriott Bonvoy, our
award-wining travel program, we continue to drive robust growth opportunities
with owners and franchisees in the market.”
Marriott
continues to see strong growth momentum for its premium brands in Poland. The
company anticipates bringing Le Méridien’s European heritage and chic signature
programming to the country with the expected opening of Le Méridien Krakow
Royal in 2025. The company also plans to expand the presence of its Collection
brands in the market with the slated opening of a Tribute Portfolio hotel in
Warsaw and an Autograph Collection hotel in Wroclaw. Plans also include the
addition of a second Renaissance hotel, with a projected opening in Gdansk Old
City.
The
company’s select service brands also continue to be a strong driver of growth
in the Polish market. Element by Westin is anticipated to make its debut in the
country this spring with the opening of Element by Westin Wroclaw, which will
meet the demand for extended-stay accommodation in the market. Four Points by
Sheraton builds upon its current portfolio with projected openings in Poznan
and Wroclaw in 2025. The playful Moxy Hotels brand is slated to open its fifth
property in the market next year with a hotel in central Warsaw.
In
addition, Marriott also plans to further expand its luxury portfolio in Poland
with the anticipated addition of its second Luxury Collection property, H15
Luxury Palace, a Luxury Collection Hotel, which will be situated within the
Lubomirski Palace in the historic city of Krakow.
Briet
added, "We are seeing significant growth in the market through conversion
opportunities, which further highlights the trust owners have in Marriott
International and the reputation of our world-class brands. More than half of
our development pipeline in Poland features conversion and adaptive re-use
projects.”
Poland
is home to 12 of the company’s brands, each serving differentiated experiences
across traveller segments. The brands currently present in the country include:
The Luxury Collection in the luxury segment; Marriott Hotels, Sheraton,
Renaissance Hotels, Autograph Collection, Tribute Portfolio and Westin in the
premium segment; Courtyard by Marriott, Four Points by Sheraton, Moxy Hotels
and AC Hotels by Marriott, in the select service segment.
Image
Credit: © Marriott International
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