Tourexpi
TAT showcases Blue Jasmine luxury rail journey ahead of November launch
From
22 to 24 July, 39 international marketing representatives from TAT offices
across Europe and the Americas were invited to experience the highlights of the
new rail product following TAT’s Annual Plan Meeting in Bangkok.
The
preview trip was led by Mrs. Chiravadee Khunsub, Deputy Governor for
International Marketing – Europe, Africa, the Middle East, and the Americas,
alongside Mrs. Malinee Nitikasetsunthorn and Ms. Suladda Sarutilavan, Executive
Directors for the Americas/Middle East/Africa and Europe regions respectively.
They were joined by the team from DTH Travel, including CEO Mr. Stephan Roemer
and Mr. Stefan Bruns, General Manager of DTH Travel Thailand.
According
to Mrs. Chiravadee, the three-day journey offered more than just a preview of
the premium travel experience. It served as a strategic platform to deepen
engagement with local tourism providers and to equip TAT’s international teams
with authentic insights to promote high-value tourism.
“This
initiative reflects TAT’s The New Thailand strategy, which focuses on quality
tourism and creating deeper emotional connections through transformative
journeys. The Blue Jasmine journey is a perfect example of how heritage,
comfort, and culture can be woven together to tell a compelling story,” said
Mrs. Chiravadee.
The
trial journey, titled The Blue Jasmine: A Timeless Rail Journey Through
Thailand, included visits to three UNESCO World Heritage cities—Ayutthaya,
Uthai Thani, and Si Satchanalai in Sukhothai—and featured immersive cultural
experiences throughout.
Starting
from Bangkok’s historic Hua Lamphong Station, participants boarded the restored
1956 Japanese sleeper train, now elegantly refitted with private cabins,
panoramic lounges, and menus inspired by regional Thai cuisine. Activities
along the route included almsgiving by the Sakae Krang River, a visit to the
glittering Crystal Sanctuary at Wat Tha Sung, traditional dance performances by
the Yom River, and hands-on workshops in Sangkhalok ceramic artistry and Thai
silk weaving.
The
full Blue Jasmine Rail Journey will run from 16 to 24 November 2025, covering
five destinations—Bangkok, Ayutthaya, Uthai Thani, Sukhothai, and Chiang Mai.
The route, developed by DTH Travel, is designed to deliver a seamless blend of
cultural immersion and luxury travel. Additional departures are scheduled for
January, February, March, July, November, and December 2026.
Image
Credit: © TAT
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