Henan unveils global digital tourism platform at Expo 2025 Osaka

International

“Journey of Civilization Light” aims to boost inbound travel and cultural exchange.

On August 21, the Henan Provincial Department of Culture and Tourism launched its new digital tourism platform, Journey of Civilization Light, during Expo 2025 Osaka. The initiative marks a significant milestone in promoting Henan’s cultural heritage and enhancing international tourism ties.

As part of Henan Week at the Expo, more than a thousand brochures and themed giveaways were distributed through interactive activities that captured visitors’ attention. The platform itself offers an immersive digital showcase of Henan’s ancient culture, historical landmarks, and scenic landscapes, making the province’s attractions more accessible to global audiences.

Complementing the digital rollout, on-site promotions were held in Tokyo with leading travel agencies, while the online campaign generated over 10,000 views. These combined efforts connected directly with potential travelers and sparked strong interest in Henan within the Japanese market.

Strategic partnerships with agencies in Osaka, Tokyo, and other major Japanese cities further extended the campaign’s reach. Leveraging the visibility of Expo 2025 and widespread media coverage, Henan strengthened awareness of its “Where China Began” identity and the Laojia Henan brand. The initiative not only expanded Henan’s global profile but also laid the groundwork for continued growth in inbound tourism.