Al Qimmah and Marriott plan five new hotels with more than 2,700 rooms in Saudi Arabia

International

The agreement strengthens Marriott’s footprint in Jeddah, Makkah and Madinah and includes the debut of the Four Points Flex by Sheraton brand in the Kingdom

Al Qimmah Hospitality, a subsidiary of BinDawood Investment, and Marriott International have announced the signing of five new hotel projects in Saudi Arabia. The agreement plans the addition of more than 2,700 rooms across Jeddah, Makkah and Madinah, further supporting the Kingdom’s rapidly expanding tourism sector. The projects will be developed under four Marriott brands: JW Marriott, Four Points by Sheraton, Element Hotels and, for the first time in Saudi Arabia, Four Points Flex by Sheraton.

Investment aligned with Saudi Arabia’s tourism ambitions

The new projects reflect growing confidence in Saudi Arabia’s position as a global tourism destination and respond to rising demand for accommodation in key religious and urban centres. Dr. Abdulrazzaq BinDawood, Chairman of Al Qimmah Hospitality, said the additional hotels underscore the company’s commitment to enhancing travel experiences for domestic, regional and international visitors, while reinforcing the Kingdom’s role as an international tourism hub.

Karim Cheltout, Senior Vice President – Development, Middle East & Africa at Marriott International, highlighted the strategic importance of the partnership, noting that the signing of the first Four Points Flex by Sheraton in the Kingdom represents a milestone and opens further opportunities to grow Marriott’s midscale portfolio in Saudi Arabia.

Marriott’s growing presence in the Kingdom

Marriott International recently marked a milestone of 100 hotels open and in the pipeline in Saudi Arabia. Active in the Kingdom for more than 40 years, the company currently operates 44 properties with over 11,000 rooms across 13 brands, underlining the scale and diversity of its local presence.

Details of the signed projects

The multi-deal agreement between Al Qimmah Hospitality and Marriott International includes the following developments:

JW Marriott Jeddah, The Apartments

Located on Jeddah’s Corniche Road, the property is expected to comprise 356 studios and one-, two- and three-bedroom apartments with separate living areas and fully equipped kitchens. Designed to meet demand for extended stays, the development is planned to include multiple dining venues, a fitness centre, swimming pool, children’s club and an Executive Boardroom. The apartments will be adjacent to the JW Marriott Hotel Jeddah announced in 2024.

Four Points by Sheraton Shesha, Makkah, and Four Points by Sheraton Madinah King Fahd Road

Four Points by Sheraton Shesha, Makkah is planned to offer 1,030 rooms close to Masjid Al Haram, while Four Points by Sheraton Madinah King Fahd Road is expected to feature 800 rooms near Masjid Al Nabawi. Both hotels will reflect the brand’s focus on comfort and genuine service and are set to include Grab n’ Go options, the signature Nitro Brews programme, additional dining venues, meeting facilities and fitness centres.

Element Madinah Sultana Road

Element Madinah Sultana Road is designed for both short- and long-term stays, with 136 studios and apartments featuring in-room kitchens and spa-inspired bathrooms. Planned brand amenities include the Motion Fitness Centre, complimentary Rise breakfast and Restore Grab & Go offering fresh, on-the-go options.

Four Points Flex by Sheraton Madinah Hijrah Road

Expected to mark Marriott’s entry into the midscale segment in Saudi Arabia, the hotel will comprise 450 rooms and focus on delivering an efficient, uncomplicated guest experience. Located in Madinah’s Al Amariyah district, the property will offer convenient access to the Prophet’s Mosque.

Together, the five projects underline the shared ambition of Al Qimmah Hospitality and Marriott International to support Saudi Arabia’s tourism growth through a diversified, multi-brand hospitality offering across key destinations.