Tourexpi
In 2020, the Group set out its commitment to contribute to net zero
carbon emissions globally by 2050 and reducing its absolute emissions by 46%
(Scope 1&2) and by 28% (Scope 3) by 2030. Accor wants to go a step further
in its sustainability transformation and commits to supporting its 5,400 hotels
in obtaining an external sustainable certification.
Alongside Accor joining the Global Sustainable Tourism Council (GSTC)
last year, the Group is proud to announce that two additional global
partnerships have been signed with Green Key and Green Globe, both partners
having their standards recognized by GSTC. These certification programs assess
businesses across the four pillars of sustainability: sustainable management,
environmental impacts, cultural impacts, and socio-economic impacts, confirmed
by independent, third-party audit of the hotels’ practices.
By encouraging sustainable certification of its hotels, Accor will help
guests and partners travel more sustainably by providing reliable information
on sustainable options. Accor will also contribute to sustainable destination
approaches, as in Marseille with a commitment to have all Accor hotels in the
city certified by 2024, in line with the city and the region’s ambitions.
Brune Poirson - Chief Sustainability Officer at Accor said: “Accor’s
capacity for action is global. But this requires a method of implementation to
maximize social and environmental impact. Independent certification is a
must-have for all hotels as it helps them to provide proof of our
sustainability commitments, meet the growing expectations of our guests, and
contribute to scientific objectives. It shows a strong external recognition of
our sustainability practices by all stakeholders in the industry”
The collaboration agreement between Accor and Green Key will have Accor
hotels implementing their sustainable development initiatives through two
preferred certification programs globally, including Green Key.
Finn Bolding Thomsen, Green Key International Director said: “We are
proud to be chosen by Accor as one of the preferred certification partners.
With our large network of National Operators, we are looking forward to having
the opportunity to support Accor with its sustainability ambitions and seeing
many Accor hotels globally displaying the Green Key.”
Green Globe has had a long-standing relationship with Accor through the
Mövenpick brand, who were among the pioneers on sustainable certification
within the Group, and which have already included sustainable certification in
their brand’s standards.
Green Globe CEO, Birte Pelayo said, “As an Accor partner, Green Globe has
been granted access to one of the world’s largest Group of accommodation
providers, across a variety of markets and many countries. Our well-established
certification services are exemplified by our certification of the Accor owned
Mövenpick Hotel & Resort Group, with over 70 properties worldwide
maintaining continuous Green Globe certification for over a decade”
Additionally, as Australia and New Zealand’s largest hotel operator,
Accor has entered into a strategic partnership with Ecotourism Australia to
certify all Accor hotels, apartments and resorts across Australia and the
Pacific as Sustainable Tourism certified businesses.
In the US & Canada, Accor has a long-standing partnership with Green
Key Global, especially implemented through the Fairmont brand, with many hotels
of the brand certified over the past few years.
Similarly, Accor will be collaborating in all regions with strong local
certification programs.
These global and local partnerships will help Accor reach the target of
100% of our network eco-certified by 2026.
Image Credit: ©
Accor Hotels
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