Club Med plans Exclusive Collection resort on Koh Samui with Central Group Capital

Thailand

New beachfront property in Thailand will expand the premium all-inclusive brand’s presence in Asia

Club Med and Central Group Capital have signed a Hotel Management Agreement for the development of a new beachfront resort on the Thai island of Koh Samui. The project will introduce a Club Med Exclusive Collection resort and further expand the company’s premium all-inclusive portfolio in the Asia-Pacific region.

The resort will be Club Med’s first Exclusive Collection property in Thailand and the second Club Med resort in the country after Club Med Phuket, which opened in 1985. Located about 25 minutes from Koh Samui Airport, the new resort will offer a beachfront retreat designed around the island lifestyle and the natural landscape of southern Thailand.

Exclusive Collection continues global expansion

The Koh Samui project represents the third Club Med Exclusive Collection resort in the East and South Asia Pacific region. Globally, Club Med operates more than 60 Premium and Exclusive Collection resorts in 25 countries.

The Exclusive Collection currently accounts for around 13 percent of the company’s global capacity and includes 21 properties, ranging from luxury resorts and villas to alpine chalets and the sailing yacht Club Med 2.

The new project was officially presented at Club Med Kiroro Peak in Japan in the presence of Stéphane Maquaire, President and CEO of Club Med, Rachael Harding, CEO ESAP, and Soravit Chairoj, Managing Partner and Co-Head of Central Group Capital.

“This exceptional beachfront property marks an exciting expansion of our portfolio,” said Stéphane Maquaire. “It strengthens our leadership in premium all-inclusive travel while supporting sustainable destination growth and local communities.”

Focus on premium family experiences

According to Rachael Harding, the new resort underlines Club Med’s strategy to expand its premium offering while continuing to focus on family-friendly holiday experiences supported by international demand.

Bruno Courbet, Country Director for Thailand, Indonesia, India and New Markets, emphasized the destination’s growing global profile. “As Koh Samui gains global attention, we see an opportunity to redefine ‘New Luxury’, combining boutique intimacy with a human-centric approach focused on freedom, cultural openness, and seamless experiences.”

Investment in Thailand’s tourism growth

Central Group Capital launched its first investment fund in April 2023 with a volume of 10 billion Thai baht, equivalent to around 300 million US dollars. The fund focuses on high-potential hospitality projects aimed at supporting tourism development and generating long-term returns.

“We strongly believe in Thailand’s global appeal, with Koh Samui among our top destinations,” said Soravit Chairoj. “This redevelopment maximizes its prime beachfront and natural setting.”

Resort opening planned for 2028

The future resort will feature 303 rooms and more than 200 meters of private beachfront. Planned facilities include sports and leisure activities, new dining concepts and signature Club Med programs such as Kids Club and Amazing Family.

Inspired by Thai heritage and the surrounding natural landscape, the resort is scheduled to open in the second half of 2028. Booking details are expected to be announced closer to the opening date.