TikTok Travelers: Gen Z’s Dream Destinations - Get updated on what's happening in tourism!

According to TikTok trends data, over the last four months, TikTok’s No. 1 trending travel hashtag has been #beach, with the other top five trending terms including #vacation, #beachvibes, #hiking and #roadtrip. 

#Beach takes the prize with 13 million posts and over 97 billion views worldwide. In the United States alone, #beach has earned 665,000 posts and 4 billion views. Travelers across the world are swimming to the shore in waves, and Gen Z is turning the tide – 61 percent of audiences viewing videos tagged with #beach are between the ages of 18-24.

From beaches to hiking destinations, where are these Gen Z globetrotters headed?

Break at the Beach: Greece

#Beach is trending the fastest in Greece – nearly five times faster, in fact, compared to the worldwide average usage of the term. TikTok travelers are associating Greece with photography and romance – and 60 percent of them are ages 18 to 24.

Steps away from the sand, Lindian Village Beach Resort Rhodes, Curio Collection by Hilton, is a Grecian oasis that boasts private beach access with cabanas and the Yummy Food Truck. The dreamy, earth-toned rooms are fitted with a rainforest shower, organic bath amenities and lush robes. Choose a suite as your sanctuary and you’ll even find your own private freshwater pool or jetted hot tub hideaway. For guests feeling well-rested and ready to seek out the sun again, the resort offers a wealth of watersports – including waterskiing, wakeboarding, standup paddle boarding, and catamaran day trips.

City-Centric and Photogenic: Mexico

Other coveted castaways include Mexico, which in the past 120 days alone has generated 42,000 posts and 557 million views with #beach. 75 percent of viewership is between the ages of 18 to 24 and top associated terms include scenery and photography.

Gen Z guests seeking a city-centric, photogenic place to stay can find home at Motto by Hilton Tulum, which offers cozy, chic stays with options ranging from suites to rooms with bunks, offering flexibility and adventure rolled into one. Add in two rooftop pools, beach club access, jungle views, and bike rentals, and Motto by Hilton Tulum is a trend-worthy place to rest your head – or film your next viral video.

For arts and culture enthusiasts, guests can visit Umbral, Curio Collection by Hilton, which brings Mexico City’s culture to life from the comfort of the property. Over 100 pieces of art created by young artists decorate the walls, a mini cinema provides in-house entertainment, the chocolateria satisfies every guest’s cravings and the hotel’s book and vinyl record library ensure guests enjoy an enriching and educational stay.

For Thrill-Chasers and Content-Makers: Zion, Utah

For those seeking a more active adventure, #hiking is next on the list, boasting 631,000 posts and 4 billion views globally in the last 120 days. Zion, Utah, home to Zion National Park, is a have-to-visit haven for wilderness wanderers.  

Nature nomads can settle down after a day of adventure in an Airstream suite or cabin at AutoCamp Zion,  just under 20 minutes from Zion National Park. Guests can enjoy an all-season pool and river access, onsite activities like stargazing and mountain biking, and even curated art installations to reflect the rock formations surrounding the property. 

For even more ways to stay, nestled at the edge of the Virgin River and five minutes from Zion Canyon is the historic Cliffrose Springdale, Curio Collection by Hilton. A free local shuttle takes guests directly to the Zion National Park Visitor Center so not a single moment of adventure is wasted.

After a long day of crawling through canyons and conquering Angel’s Landing, this boutique property offers opportunities to create content around every corner. Rooms with floor-to-ceiling windows offer the perfect backdrop (and lighting), heated outdoor pools and hot tubs are available year-round, and local dining is only steps away for guests wanting to immerse themselves in the canyon’s offerings.

For Stay-cation Seekers: Reach for ResortPass 

Hilton’s partnership with ResortPass unlocks access to curated day pass packages at participating Hilton properties across the Americas. From private beach access and watersports in West Palm Beach, Florida, at The Singer Oceanfront Resort, Curio Collection by Hilton, to infinity-edge whirlpools at Waldorf Astoria Monarch Beach Resort & Club in Dana Point, California, to open-air pool bars at Conrad Tulum Riviera Maya, guests can bask in luxury for a day.

According to Hilton’s 2024 Trends Report, the No. 1 reason people want to travel in 2024 is to rest and recharge – so skip the stress of planning a vacay and book a day at your favorite property.

Image Credit: © Hilton Hotels