Tourexpi
The Luxury Collection is extending its hospitality
concept beyond the hotel with the launch of The Luxury Collection Expeditions.
The new programme combines stays at properties in the Marriott International
brand's portfolio with privately guided cultural, culinary and nature
experiences at destinations in North America, Europe, Asia and the Caribbean.
The inaugural collection comprises ten Expeditions and
ranges from ten-day journeys through Japan to winemaking in Spain and marine
conservation in South Caicos. The programme draws on a Luxury Collection
network of more than 130 hotels and resorts in over 40 countries and
territories, with further Expeditions due to be announced this autumn.
Three formats for exploring a destination
The programme is divided into three categories.
Private Tailored Journeys combine several destinations and hotels in
individually organised multi-day itineraries, including private transportation
and access to local experts.
Day Discoveries concentrate on a particular aspect of
a destination during a single day, while Residencies & Collaborations bring
guests together with specialists such as winemakers, scientists,
conservationists and cultural experts for limited periods.
“At The Luxury Collection, we have long believed that
a destination reveals itself through its people, rituals, and landscapes, and
through the knowledge passed down over time,” says Bruce Rohr, Vice President
and Global Brand Leader, The Luxury Collection.
“Expeditions are a natural expression of that belief,
inviting our guests to venture beyond the walls of their hotel and into the
living fabric of a place, where expert guidance and cultural context foster a
deeper and more personal understanding of a destination.”
Ten days through Tokyo, Kyoto and Nara
One of the most extensive itineraries is “Japan: The
Imperial Journey”. Over ten days, guests travel between Tokyo, Kyoto and Nara
while staying at three Luxury Collection hotels.
The programme includes a privately hosted visit to a
samurai residence and sushi-making with a fourth-generation master. In Kyoto,
guests gain access to temple areas that are rarely open to visitors,
accompanied by a resident monk, while an intimate geiko dinner in Gion provides
another perspective on the city's cultural traditions.
Transfers are made by chauffeur-driven vehicles and
Green Car rail services, connecting the three cities into a single itinerary.
Classic cars in Italy and helicopters over Greece
In Italy, “The Grand Italia Rally” draws inspiration
from the country's historic endurance road races. Guests drive classic Italian
cars during a six-night circuit from Milan through Venice and Florence and back
to Milan.
The route crosses Franciacorta, Lake Garda, the
Apennines, Tuscany and the Ligurian coast. Luxury Collection hotels serve as
overnight stops, while private boat arrivals, rooftop dinners and a final
celebration complement the driving programme.
“The Aegean Odyssey” takes a different approach to
transportation. The nine-day journey connects Mykonos, Paros and Santorini by
private helicopter and yacht. Guests visit the UNESCO World Heritage Site of
Delos with an archaeologist, explore Antiparos and Despotiko and learn about
the marble tradition of Paros. On Santorini, indigenous grape varieties and the
island's wine culture form part of the programme.
Kyoto experience follows food from farm to table
Shorter Day Discoveries include “Farm to Fermentation”
at Suiran, a Luxury Collection Hotel, Kyoto. Designed for groups of up to four
guests, the experience explores traditional Japanese food preservation.
It begins at a local farm before continuing to a
fermentation house, where participants learn about nukazuke, the Japanese
technique of preserving vegetables in fermented rice bran. A picnic and a
teppanyaki dinner prepared by a chef complete the journey from agricultural
production to the finished dish.
In Scottsdale, Arizona, another Day Discovery combines
the Sonoran Desert with architecture and food. Guests receive private access to
the Desert Botanical Garden, including its seed bank, herbarium and greenhouse,
before visiting Frank Lloyd Wright's Taliesin West and returning to The
Phoenician for a farm-to-table dinner.
Saudi heritage through architecture and cuisine
At Bab Samhan, a Luxury Collection Hotel in Diriyah,
“Doors of Diriyah: A Najdi Palette & Palate” focuses on the architecture
and culinary heritage of Saudi Arabia's Najd region.
Guests explore the UNESCO-listed A-Turaif district and
visit a private Najdi palace. They then prepare Henini, a traditional dish made
with dates, ghee and cardamom, together with hotel chefs. An artisan-led
workshop concludes the day, with participants painting a miniature Najdi door
inspired by local colours and decorative motifs.
Five days inside Rioja's wine culture
The programme becomes more intensive at Hotel Marqués
de Riscal in Elciego, Spain. “The Art of Winemaking: A Rioja Alavesa
Masterclass” follows the development of wine over five days.
Guests harvest grapes with the viticulture team, visit
the gravity-fed cellar and participate in a private blending session to create
their own wine. The programme also includes vineyard lunches, rare vintages, a
16-course dinner and a candlelit meal in the historic cellars.
The experience continues after the guests have
returned home. Their individual wines mature in French oak barrels before 40
personalised bottles are shipped to them.
Marine scientists guide guests in South Caicos
At Salterra, a Luxury Collection Resort & Spa in
South Caicos, three programmes focus on the marine and coastal environment.
The “Reef Revival Expedition” takes guests to a coral
nursery laboratory with marine scientists and researchers from the School for
Field Studies before a guided snorkelling excursion. Certified divers can
additionally participate in coral planting.
“Angler's Paradise Expedition” explores remote flats
with a bonefishing expert, while “From Tides to Stars Expedition” combines
naturalist-guided kayaking through the Northern Cays with private stargazing
after dark.
With the first ten Expeditions, The Luxury Collection
is positioning its hotels as starting points rather than the final destination
of a luxury stay. Additional programmes are scheduled to join the portfolio in
autumn 2026.
Image Credit: © AI generated illustration
The most interesting news
Read the News

Global cruise market forecast to nearly double by 2034
Passenger growth, fleet expansion and rising demand for premium and experiential travel are expected to drive the market to $38.5 billion
Read the News

Hotel Indigo reaches 200 hotels as global expansion accelerates
IHG’s Luxury & Lifestyle brand has doubled its footprint since 2019 and has another 134 properties in the development pipeline
Read the News

Emirates launches first daily Dubai-Helsinki service
The new year-round route gives Finland its only direct connection to the UAE and opens new one-stop links to Asia, Africa, the Indian Ocean and Australasia
Read the News

Türkiye’s underwater heritage reveals ancient Mediterranean trade routes
More than 430 shipwrecks have been documented along the Mediterranean coast, while new excavations and museum projects are bringing thousands of years of maritime history to a wider audience
Read the News

WTTC and ICC join forces to strengthen tourism SMEs worldwide
New partnership targets regulatory, financial, digital and mobility barriers affecting small and medium-sized businesses across global Travel & Tourism
Read the News

Eurowings expands Middle East network with new Baghdad flights
New services from Berlin and Düsseldorf will complement connections to Dubai, Jeddah, Tel Aviv, Beirut, Erbil and Amman in the 2026/27 winter schedule
Read the News

Costa Rica launches interactive map of natural and cultural heritage
Free bilingual platform combines tourism, biodiversity, marine science, history and geography in a digital exploration tool
Read the News

SpongeBob musical to debut at sea on Royal Caribbean’s Hero
Broadway-inspired production will headline the entertainment programme when the new Icon Class ship begins Caribbean cruises from Miami in August 2027
Read the News

TUI Blue puts holistic wellness at the centre of Asian escapes
TUI Blue Berawa in Bali and TUI Blue Angkor Grace in Cambodia combine yoga, recovery, healthy cuisine and local wellbeing traditions with a relaxed resort experience
Read the News

Lufthansa Group expands Japan network to 50 weekly flights
Lufthansa will return to Nagoya and add daily Frankfurt–Tokyo Narita services as the group significantly increases Japan capacity for Summer 2027
Read the News

Thailand links Middle East travel trade with 80 tourism businesses
Forty representatives from the UAE and Saudi Arabia met Thai suppliers after a six-day product discovery programme in Pattaya, Hua Hin and Bangkok
Read the News

Holland America Line to add Arcadia as 12th ship in 2029
The Vista Class vessel will transfer from P&O Cruises, adding capacity for more than 2,000 guests and supporting Holland America’s fleet modernization program
Read the News

Silversea adds 103 voyages for 2028-2029 season
The new collection spans 56 countries and introduces culinary sailings, 29 new ports and a 75-night circumnavigation of South America
Read the News

Phuket Vegetarian Festival brings Hokkien traditions to the streets
The nine-day celebration from 10 to 18 October combines shrine ceremonies, processions and centuries-old rituals across Phuket City
Read the News

RIU repositions Riu Touareg as family resort after major renovation
The 1,181-room resort on Boa Vista has reopened with redesigned accommodation, expanded dining and a new focus on families
Read the News

Tempo by Hilton to make German debut at Munich Airport Arena
The 199-room lifestyle hotel is scheduled to open in 2029 as part of the new MUNICH ARENA entertainment campus near Munich Airport
Read the News

Spain welcomes 12.3 million international tourists in August
International visitor spending exceeded €17.8 billion during the month, while arrivals rose 9.2% and destinations outside Spain’s main tourism regions recorded particularly strong expenditure growth
Read the News

Southeast Asian travellers look beyond China’s traditional gateways
Traveloka data shows bookings to China’s emerging city destinations growing more than twice as fast as demand for Beijing, Shanghai, Guangzhou and Shenzhen
Read the News

Hyatt Centric Sapporo opens as new base for exploring Hokkaido
The 216-room property is the Hyatt Centric brand’s first hotel in Hokkaido, combining a central Sapporo location with a strong focus on regional design and cuisine
Read the News

Oktoberfest draws growing interest from Asian travellers
Agoda data shows strong search growth from China, India and Japan, while visitors increasingly combine Munich with other German destinations
Read the News

Indonesia targets Australian travellers with quality tourism strategy
Bali, Lombok, Labuan Bajo and Borobudur anchor a campaign designed to encourage longer stays, higher-value travel and deeper local experiences