Tourexpi
The Prestigious Global Brand
Awards, an annual event by Global Brands Magazine (GBM) based in England,
strives to honour worldwide brands that distinguish themselves across diverse
industries while ensuring that readers are up-to-date on pivotal trends in the
realm of branding. Global Brands Magazine undertook a thorough evaluation
encompassing various criteria, such as Growth in passenger numbers, expansion
of routes, fleet expansion, financial performance, innovation and many more.
SunExpress stands out prominently for its innovative approach, contributing to
its rapid growth. Therefore, SunExpress well deserves Global Brands
Magazine's recognition.
Commenting on winning the award, Jay Reddy,
Director, Global Brands Magazine, said, "We extend our heartfelt
congratulations to SunExpress for achieving the prestigious title of the
Fastest-growing Airline Brand in Turkey and Germany.
SunExpress's unwavering commitment to innovation, coupled with an exceptional
approach in the industry, has propelled its remarkable growth. This award is a
testament to SunExpress's dedication to excellence, and they truly deserve this
honor."
Commenting on winning the award, Benedikt
Sieweke, Chief Marketing Officer, SunExpress, said, "We use cross-media
and cross-device communication to not only gather valuable smart data but also
boost our marketing performance significantly while using our resources
efficiently. We are proud to be awarded the Global Brand Award not only in one,
but two markets, Germany and Türkiye, for this approach and our brand
performance. Our focus will remain firmly on uncovering and seizing new market
potentials in the future. AI will play a bigger role than ever in making our
customer communication faster, better, and more efficient."
Image
Credit: © SunExpress
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