Saudi Travel Fair 2025 returns to Malaysia with exclusive offers - Get updated on what's happening in tourism!

The Saudi Tourism Authority (STA) is bringing the Saudi Travel Fair 2025 back to Malaysia, taking place from November 12–16 at IOI City Mall, Putrajaya. The event invites Malaysians to explore Saudi Arabia’s rich cultural experiences, diverse landscapes, and new travel opportunities, all under the banner of “Winter is Alive.”

This year’s fair will feature 11 travel agencies, Saudia Airlines, and Touch N’ Go Digital (TNGD), all offering exclusive promotions and limited-time packages. Visitors can enjoy up to 25% off Saudia Economy fares and 20% off Business Class tickets, while TNGD users benefit from an additional 2% cashback for payments made in Saudi Arabia.

Exclusive travel packages and rewards

Participating agencies including Andalusia, Ikhlas, Rayhar, Tabung Haji Travel, and Jay Ibrahim will present new Umrah+ extensions to destinations such as AlUla, Taif, Aseer (including Abha), and Al Baha. Travelers can expect unique perks — from free Haramain train rides and exclusive excursions to limited-edition merchandise. Juara Travel & Tours will also celebrate its 25th anniversary with a Lucky Draw, giving customers the chance to win prizes including a new Axia car or motorcycles.

Beyond the Golden Triangle – Saudi’s hidden gems

While Riyadh, Jeddah, and AlUla form Saudi Arabia’s well-known “Golden Triangle,” this year’s fair introduces travelers to the country’s breathtaking highland regions:

Abha, Aseer Region – The Green Heights: Known as Saudi’s “Green Heart,” Abha offers lush mountain scenery, ancient villages, and cool air perfect for hiking and outdoor adventures.

Al Baha – Mist and History: Perched in the Sarawat Mountains, Al Baha captivates visitors with its misty climate, centuries-old stone towers, and dramatic landscapes surrounding the historic village of Dhee Ayn.

A window into the ‘Winter is Alive’ season

Visitors will also get a first look at Saudi’s “Winter is Alive” program, a national initiative showcasing cultural, entertainment, and adventure experiences across the Kingdom. Highlights include the Riyadh Season with exhibitions, concerts, and digital art shows; the UNESCO World Heritage site of Diriyah with cultural performances and heritage dining; and Red Sea adventures such as e-foil surfing, kayaking, and sailing.

Further inland, Hail and Qassim invite travelers to explore ancient castles, heritage homes, and lush palm oases, offering a glimpse into the Kingdom’s deep-rooted traditions and natural beauty.

Where culture meets adventure

With unbeatable airfare deals, cashback offers, and a packed program of cultural showcases, the Saudi Travel Fair 2025 promises to be the ideal launch point for a spiritual, cultural, or leisure journey through the Kingdom.

Saudi Travel Fair 2025

November 12–16, 2025

IOI City Mall, Putrajaya, Malaysia

More information: www.visitsaudi.com

Image Credit: © STA