RIU presents its new, revamped website and innovative mobile application

International

RIU Hotels & Resorts has announced the launch of its fully revamped website and innovative mobile app, which have been designed to offer an exceptional user experience and enhance the chain’s omnichannel connection with its customers.

With these new digital tools, the chain has upheld its commitment to providing an excellent level of customer service and staying abreast of technological development, always seeking to meet the needs and expectations of its guests in an increasingly digitalised world.

The new RIU website was created using the atomic design methodology to give it a visual and intuitive look, with high-resolution images and videos that capture the essence of each of the chain’s destinations, in addition to more attractive and updated informative texts that evoke users’ emotions. This platform, which has been optimised to improve the browsing experience, not only informs but also inspires users with engaging and exciting multimedia content, promoting richer and more meaningful interaction and allowing users to easily access a whole host of information about the hotel chain's services and establishments.

The new www.riu.com has posed some major technological challenges. Developed with the most advanced technology, based on a new content management system and a microservices architecture to give users a faster and more reliable, personalised and efficient experience, the new RIU website not only offers new, agile features but is also able to quickly adapt to changing customer and market needs. What’s more, as the new website is fully integrated with the chain's hotel management system, users can check room availability in real time with up-to-date pricing and booking details.

The new RIU website also includes information on all of the new and improved products that the hotel chain has introduced in recent years, such as the Elite Club service or the RIU Party section, where users can see when parties are being held at each hotel and even book their spot in the VIP area. An innovative experiences section has been added to help customers find a hotel that’s the perfect fit for their tastes. The new destinations and hotels sections have a visual design to inspire customers and present interesting information in an intuitive format. Likewise, the RIU Class loyalty channel takes pride of place with a fully revamped section, making it easier for users to log in to and sign up for the programme thanks to the addition of Google and Facebook buttons. And, of course, all users will be able to find out more about RIU's social commitment in the Proudly Committed section.

In parallel, with a completely updated visual experience in line with the look and feel of the hotel chain's revamped website, the new RIU mobile app gives users a convenient and accessible channel to make bookings, manage their stays, receive offers and much more prior to their arrival. Likewise, during their stay, they can use it to check in, book a table at a restaurant, make an appointment at the spa, contact reception or view the entertainment schedule. In short, the new RIU app is the chain’s strategic communication, sales and 360º customer relations channel.

The previous RIU app reached 2.5 million downloads for Android and achieved a rating of 4.8 out of 5 in the Apple store. The chain now wants to maintain the same levels of excellence with this updated mobile application, which is available for iOS and Android devices, and has improved the user experience with features such as a new, more intuitive booking process that is fully conceptualised for each device or the new hotels and destinations section with a more inspiring and visual design, as well as the greater visibility of the RIU Class loyalty programme.

The new RIU website and app represent a step forward in the chain's ambition to face the future challenges of digital business and user engagement, ensuring further improvements in the booking experience and its integral relationship with customers.

For further information please visit: www.riu.com