Princess Cruises sets Guinness World Record for margarita sales - Get updated on what's happening in tourism!

Princess Cruises marked National Margarita Day with a record-breaking onboard event, securing a new GUINNESS WORLD RECORDS™ title for the Most Margaritas Sold in 8 Hours. The achievement was recorded aboard Regal Princess during a Caribbean voyage.

The cruise line reported that 3,410 handcrafted 24K Margaritas were sold within the eight-hour measurement window, exceeding the previous record of 2,728.

Record attempt staged at sea

The record-setting sales period took place on February 17 while Regal Princess was docked in Cozumel, Mexico. The 3,560-guest vessel was operating a seven-day Western Caribbean itinerary from Galveston, Texas.

According to Guinness World Records, the attempt was independently verified.

“You could feel the celebration in every bar of Regal Princess as Princess Cruises made history with a new GUINNESS WORLD RECORDS™ title for Most Margaritas Sold in 8 Hours,” said Thomas Bradford, Official Adjudicator from Guinness World Records.

Million-margarita milestone reached

The record coincided with another performance indicator for the cruise line’s beverage programme. Princess Cruises announced that total sales of its signature 24K Margarita reached 1,038,197 units between January 1, 2025, and January 7, 2026.

The cocktail is prepared using Pantalones Organic Blanco Tequila, under a fleetwide partnership introduced in October 2024.

Beverage partnership in focus

Princess Cruises positions the collaboration with Pantalones Organic Tequila as one of its most prominent beverage alliances. The tequila brand is available across the fleet and incorporated into multiple drink offerings.

Sami Kohen, Vice President of Food and Beverage at Princess Cruises, linked the record attempt to broader guest engagement strategies.

“Celebrating one million 24K Margaritas and making history with a GUINNESS WORLD RECORDS™ title on National Margarita Day captures the incredible spirit and enthusiasm our guests brought to create this unforgettable moment at sea,” Kohen said.

Signature cocktail as brand element

The 24K Margarita has become one of Princess Cruises’ most frequently ordered cocktails. The drink combines Pantalones Organic Blanco Tequila with Cointreau, Grand Marnier and margarita mix, served over ice with a salted rim.

Princess Cruises continues to expand its Love Line Premium Liquors Collection, which features celebrity-associated beverage brands across alcoholic and low-alcohol categories.

Further details are available via Princess Cruises distribution channels.

Image Credit: © Princess Cruises