Tourexpi
Boat excursions continue to rank among the most popular holiday activities for travellers seeking to explore destinations from a different perspective. According to research conducted by TUI Musement, almost 90% of travellers are interested in booking sea-based experiences during coastal holidays, with half-day excursions combining sightseeing, swimming and island visits proving particularly popular.
Based on traveller reviews, TUI Musement has identified the highest-rated destinations for boat excursions, with Thailand, Portugal, Cyprus, Greece, Cape Verde and Spain all featuring prominently in the ranking.
Thailand Takes the Top Two Positions
Phuket secured first place with a rating of 8.89 out of 10. The island serves as a gateway to some of Thailand’s most famous marine landscapes, including the Phi Phi Islands, Maya Bay and Bamboo Island. Travellers particularly praised the combination of scenic sailing, snorkelling opportunities and swimming in crystal-clear waters.
Khao Lak ranked second, reinforcing Thailand’s strong reputation for boat-based tourism experiences. Excursions from the destination often explore Phang Nga Bay, known for its dramatic limestone formations, hidden lagoons and floating villages. Many tours also include visits to the famous James Bond Island and opportunities for canoeing or bamboo rafting.
Portugal Impresses with Coastal Landscapes
The Algarve claimed third place thanks to its spectacular coastline of golden cliffs, sea caves and secluded coves. Boat trips frequently visit iconic landmarks such as Benagil Cave, Ferragudo Castle and the Carvoeiro Lighthouse while offering opportunities for swimming and sightseeing along the coast.
Madeira also secured a place among the highest-rated destinations. Excursions along the island’s southwest coast provide views of dramatic landscapes, including Cabo Girão, one of Europe’s highest sea cliffs. Wildlife encounters, including dolphin and sea turtle sightings, add to the appeal.
Mediterranean Destinations Remain Popular
Cyprus was represented twice in the ranking. Paphos attracted travellers with a mix of coastal scenery, swimming opportunities and sunset cruises, while Protaras earned recognition for excursions to the famous Blue Lagoon and nearby natural landmarks such as Cape Greco and Konnos Bay.
In Greece, Karpathos stood out for its unspoilt coastline and access to remote beaches that cannot be reached by road. Many boat trips also include visits to the traditional village of Olympos, combining natural beauty with cultural experiences.
Atlantic Islands Offer Diverse Experiences
Sal, in Cape Verde, secured a place in the top ten thanks to its relaxed atmosphere, volcanic scenery and catamaran cruises along the island’s coastline. Many excursions combine swimming, sunbathing and onboard refreshments, creating a laid-back experience for visitors.
The Canary Islands also featured prominently. Tenerife attracted travellers with excursions to Los Gigantes and Masca Bay, as well as family-oriented themed cruises. Fuerteventura completed the ranking in tenth place, with visitors praising coastal cruises, volcanic landscapes and popular sunset sailing experiences.
Top 10 Boat Excursion Destinations
According to traveller ratings analysed by TUI Musement, the highest-rated destinations for boat excursions are:
Phuket, Thailand
Khao Lak, Thailand
Algarve, Portugal
Madeira, Portugal
Paphos, Cyprus
Karpathos, Greece
Sal, Cape Verde
Tenerife, Spain
Protaras, Cyprus
Fuerteventura, Spain
The results underline the growing popularity of sea-based tourism experiences, particularly those combining scenic cruising, swimming opportunities and visits to multiple locations in a single excursion.
Image Credit: © TUI
The most interesting news
Shanghai Disneyland unveils new winter attractions for 2026/27
Disney Winter Frostival runs from November 19 to February 20 with new entertainment, Christmas celebrations and seasonal hotel packages
Princess Cruises launches Blue Friday sale with discounts of up to 50 percent
The cruise line is offering reduced fares, additional savings and selected free third- and fourth-guest fares for bookings made by December 7
Spain seeks leading role in EU Sustainable Tourism Strategy
Madrid backs European plans for better destination management and digitalisation while calling for stronger measures on housing, employment and tourism funding
Hyatt opens The Mindaro hotel near Portland International Airport
The 90-room lifestyle property forms part of a hospitality complex combining airport accommodation, restaurants and conference facilities
Emirates opens Dubai hospitality training centre to UAE businesses
The airline is making its $8 million training facility available to external organisations, offering courses in customer service, fine dining, gastronomy and leadership
Marella Discovery 2 introduces four new venues as ship goes adults-only
TUI’s UK cruise line is adding private karaoke, an immersive speakeasy, a 1920s escape room and a creative retreat ahead of the 2027 season
Delta expands summer 2027 flights to US and Caribbean leisure destinations
New seasonal weekend routes and additional frequencies will improve access to national parks, coastal resorts and holiday destinations across North America
Marriott enters Laos with Luxury Collection resort in Luang Prabang
The opening of La Résidence Phou Vao marks Marriott International’s 800th property in Asia Pacific excluding China, bringing a 36-suite hillside retreat into its luxury portfolio
Norwegian Cruise Line launches Black Friday sale with 50% discount
The promotion covers the entire fleet, including upcoming ships Norwegian Aura and Norwegian Bella, with additional benefits available on selected sailings
Hyatt adds Impression Isla Mujeres to its Unbound Collection in Mexico
The 123-suite adults-only resort near Cancún retains its luxury all-inclusive concept while joining Hyatt’s portfolio of distinctive independent properties
Hilton highlights growing demand for short breaks across Southeast Asia
New travel research points to more frequent regional trips as hotels develop nature, wellness, golf and culinary experiences for shorter stays
Saudi Arabia showcases new luxury destinations and tourism growth at WTM London
With 37 tourism partners, new Red Sea resorts and an expanding winter programme, the kingdom is strengthening its international travel trade connections
Southeast Asian travelers discover new destinations in Japan, China and South Korea
Traveloka booking data reveals growing interest in Fukuoka, Jeju and lesser-known Chinese cities as travelers explore alternatives to established East Asian tourism hubs
Thailand shifts tourism strategy towards higher-value travel in 2027
New air connections, lesser-known destinations and wellness experiences form part of a strategy to increase tourism revenue while spreading visitor spending across the country
Thailand expands Balkan tourism links with new Sofia–Phuket flights
A new direct service from Bulgaria and a Romanian travel trade initiative aim to increase visitor arrivals and promote multi-destination holidays along Thailand’s Andaman coast
Agoda highlights five lesser-known winter destinations across Asia
From Japan’s snow-covered forests to frozen lakes in China and mountain landscapes in Kashmir, alternative winter escapes offer experiences beyond established ski resorts
Condor expands Bangkok services with daily flights via Abu Dhabi
New codeshare connection with Etihad Airways gives travellers two daily options from Frankfurt to Bangkok and expands access to destinations across Asia, Africa and Australia
Pullman Danang Beach Resort in Vietnam earns Green Key certification
The beachfront property strengthens its sustainability credentials through resource management, local sourcing and guest experiences connected to Central Vietnam’s communities
Hilton introduces wellness-focused meetings and events concept
New High Performance Meetings framework integrates nutrition, movement, mental wellbeing and recovery into business events to improve attendee engagement
Spain’s tourism workforce exceeds 3.25 million as employment rises 5.4%
Tourism added more than 166,000 jobs in the third quarter of 2026, while permanent contracts and international employment continued to grow
Climate change threatens snow reliability at Europe's ski resorts
WMO warns that 53% of European ski resorts could face very high snow availability risks under 2°C warming, raising concerns for winter tourism and mountain economies


