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Lobby - Fairfield by
Marriott Hyogo Tajima Yabu
Fairfield by
Marriott, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands, today
announced seven anticipated openings of 2023, adding to the portfolio of 22
Fairfield by Marriott hotels in Japan. The new hotels will be located along
national roadside rest areas in the prefectures of Hyogo, Kagoshima, Okayama,
Saga, Kumamoto, and Fukuoka in the southern region of Japan, where travelers
can discover hidden cultural and historical gems. The Fairfield by Marriott ‘Michi-no-Eki’
project aims to facilitate access to many of Japan’s off-the-beaten-path
attractions, offering a comforting hotel experience along the country's
expressways.
“We are thrilled to
expand the brand in Asia with seven new Fairfield hotels expected to open in
Japan this year,” said Diane Mayer, Vice President and Global Brand Leader,
Classic Select Brands, Marriott International. “Fairfield is celebrated with a
unique legacy in the Marriott Bonvoy portfolio and we look forward to
delivering the promise of warm hospitality and inviting experiences for guests
who are discovering up-and-coming destinations across Japan.”
Fairfield by Marriott
was created on the principles of warmth, comfort and simplicity. The brand was
inspired by the Fairfield Farm at the Blue Ridge Mountains of Virginia in the
U.S. for its breath-taking natural sights and sounds, a restorative place that
represents simplicity, balance and a comfortable way of life. The calm
aesthetics, warm colour palettes, and straightforward design philosophy uses a
combination of natural materials and colour tones to represent the connection
between the outdoors and indoors, paying tribute to the brand’s origins in the
Fairfield Farm. Guestrooms range in size from 21 to 25 square meters and
feature complimentary Wi-Fi and a space-saving shower booth.
The seven new
Fairfield by Marriott hotels in Japan, scheduled to open in 2023, are:
HYOGO
Fairfield by Marriott
Hyogo Tajima Yabu (88 rooms, opened January 24, 2023)
Fairfield by Marriott
Hyogo Tajima Yabu is located next to Michi-no-Eki Yoka Tajimanokura in Yabu
city, in Japan’s southwestern Hyogo Prefecture. The area is home to the
picturesque rice fields of Bekku no Tanada and the beautiful Tendaki Falls, set
against the backdrop of the highest mountain in Hyogo, Mount Hyonosen. The
mountainous countryside is full of natural scenery with flowing rivers in the
summer and snowy landscapes in the winter, a must-visit for outdoor
enthusiasts.
Fairfield by Marriott
Hyogo Awaji Higashiura (87 rooms, expected opening summer 2023)
Fairfield by Marriott
Hyogo Awaji Higashiura is located at the charming Awaji Island, connected to
the main island of Honshu by the Akashi Kaikyo Bridge, one of the longest
suspension bridges in the world. Visitors can also enjoy one of Japan's best
beaches, Ura Kenmin Sun Beach, as well as the picturesque Awaji Hanasajiki Park
where there are sweeping fields of flowers against the backdrop of Osaka Bay.
KAGOSHIMA
Fairfield by Marriott
Kagoshima Tarumizu (95 rooms, expected opening spring 2023)
The new hotel will be
located at Tarumizu city in Kagoshima at the southernmost part of Kyushu
Island. Kagoshima city is known as “Naples of the East” for its location on a
bay facing the famous Sakurajima volcano. Nearby is also Tarumizu Marine Park,
where guests can enjoy watersports activities in Kinko Bay’s warm subtropical
waters. Adventurous travelers can also try canyoning in Sarugajo Gorge.
Accessible by ferry from Kagoshima is the island of Yakushima, where the
ancient cedar forests and natural landscapes inspired the Studio Ghibli
animated film ‘Princess Mononoke.’
OKAYAMA
Fairfield by Marriott
Okayama Tsuyama (78 rooms, expected opening spring 2023)
Located in Okayama,
Tsuyama is a town full of history and culture known for the 17th century
Tsuyama Castle, one of Japan’s three historic hilltop-style castles. Guests
staying at Fairfield by Marriott Okayama Tsuyama can catch Tsuyama’s annual
Cherry Blossom Festival every spring in Kakuzan Park, home to about 5,000
cherry blossom trees. Other lively festivals throughout the year include the
Gongo Festival, Tsuyama Autumn Festival and Old Izumo Street Festival, where
local residents wear traditional costumes and put on theater shows. Okayama is
famous for its high number of sunny days and abundance of sweet fruit produced
in the region.
SAGA
Fairfield by Marriott
Saga Ureshino Onsen (84 rooms, expected opening summer 2023)
Fairfield by Marriott
Saga Ureshino Onsen will welcome guests to Ureshino Onsen, a hot spring town in the
southwestern Saga Prefecture. Its
natural hot spring onsens and bathhouses invite visitors to relax and unwind in
soothing alkaline waters. The hot spring waters is also used to make delicious
local specialties such as hot tofu, and for preparing green teas. Travelers can
also visit Hizen Yumekaido Ninja Village theme park and the 17th-century Yutoku
Inari Shrine. The hotel is conveniently accessible by the Nishi Kyushu
Shinkansen bullet train, which began service in September 2022.
FUKUOKA
Fairfield by Marriott
Fukuoka Ukiha (51 rooms, expected opening summer 2023)
Fairfield by Marriott
Fukuoka Ukiha is located close to Chikugo Plain, an important farming region in
Japan. The rural landscapes are home to rice fields and fruit farms, along with
ancient ruins, temples, castles, sake breweries and hot spring onsens. In
Ukiha, guests can pick fruits and sample sweets and desserts made with locally
grown fruit. Another must-visit in the area is the Ukiha Inari Shrine at the
foot of the Mino mountain range. Walk through 90 stunning vermilion torii gates
that lead a path to the shrine.
KUMAMOTO
Fairfield by Marriott
Kumamoto Aso (93 rooms, expected opening autumn 2023)
The hotel will be
located at Kumamoto of southern Japan in the city of Aso, nestled within one of
the world’s largest volcanic calderas. The area is part of a fabulous landscape
of mountains and valleys, with breathtaking sights of the Aso-Nakadake crater
and its dynamic volcanic plumes, as well as the Kusasenri-ga-hama plain. The
area offers activities to immerse with the natural landscapes, including hot
air ballooning, canoeing and horse riding. Guests can also take a ride up the
Mount Aso by a car and visit Aso Shrine, one of the oldest shrines in Japan.
“The Fairfield by
Marriott Michi-no-Eki project is aimed at creating a footprint of hotels that
stretch from Japan’s snowy northernmost regions to its southern prefectures,
where travelers can stop and get a good night’s rest as they explore the many
historical and cultural attractions, culinary experiences, and natural sites
across each region,” said Masahiro Taguchi, Project Director of Fairfield by
Marriott’s Michi-no-Eki portfolio. “Guests can look forward to a pleasant and
effortless experience every time they check in at a Fairfield hotel.”
Image Credit: © Marriott
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