Tourexpi
Marriott International fuels growth plans in Greece with the announcement of nine deal signings
- International, Inc. (Nasdaq: MAR) reinforced its long-term commitment to Greece with the announcement of nine deal signings comprising nearly 1,000 rooms, including the market entry of two brands - Residence Inn by Marriott and Le Méridien. The signings are expected to further enhance the company’s footprint in the country where it currently has a portfolio of 47 properties and over 6,000 rooms across 10 brands and 12 markets.
“As one of the world’s most desirable leisure destinations, Greece continues to offer significant opportunities for Marriott to expand its footprint across its islands, coastal regions, and urban centres,” said Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International. “These new signings reflect the strong confidence owners and franchisees place in Marriott and underscore the sustained demand for our diverse and inspiring portfolio of brands in the Greek market.”
The announcement of the new projects further diversifies and strengthens Marriott’s presence in key leisure, resort and urban locations throughout the country. Growth plans include the anticipated debut of Residence Inn by Marriott and Le Méridien in the country. Extending the company’s presence in capital, the signing of the 57-room Residence Inn by Marriott Athens caters to the growing demand for longer stay accommodation in the city centre. Expected to open in 2027, the 229-room Le Méridien Sissi Crete will bring the brand’s European-born, culture-forward positioning to the Cretan coast.
Expansion plans for Crete also include the announcement of the 314-room Milatos Marriott Resort Crete, which is anticipated to open in 2028. The resort is poised to bring contemporary hospitality and elevated guest experiences to the northern coast of the island. Tribute Portfolio is slated to open its second hotel on the island in 2026 with the 40-room The Tenant, Heraklion Crete, a Tribute Portfolio Hotel. In Paros, Orosea, Paros, Autograph Collection is poised to join the brand’s global collection of independent hotels in 2026 with 40 rooms.
The company plans to further strengthen its luxury footprint in the country following the signing of Hymnos, a Luxury Collection Resort & Spa, Zakynthos. The 94-room resort located on Bouka Beach is slated to open in 2026, offering an immersive island escape rooted in local heritage and natural beauty.
In 2025, Marriott also signed and opened the 20-room Tella Thera, a Member of Design Hotels, and the 20-room Stamna Sifnos, a Member of Design Hotels, expanding the company’s curated lifestyle and design‑led offerings across the islands. The company also signed the 41-key Eréma, a Member of Design Hotels in Milos which is expected to open this year.
Greece is currently home to 10 brands within Marriott Bonvoy, each serving differentiated experiences across traveler segments. The brands currently present in the country include The Luxury Collection, W Hotels, and JW Marriott, in the luxury segment; Marriott Hotels, Sheraton Hotels & Resorts, Westin Hotels & Resorts, Tribute Portfolio, Autograph Collection and Design Hotels in the premium segment; and Moxy Hotels in the select service segment.
Picture Credit: © Marriott International
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