Marella Cruises expands alcohol-free drinks across its fleet

International

From August 2026, guests will have access to 18 alcohol-free cocktails, six 0% spirits and a broader selection of wines, beer and cider

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Marella Cruises is expanding its non-alcoholic drinks range across the fleet, responding to growing demand for alternatives to traditional alcoholic beverages. From August 2026, the TUI UK cruise line will introduce 18 alcohol-free cocktails, six 0% ABV spirits, four alcohol-free wines and additional beer and cider options.

The new products will be split between the standard All Inclusive package and the Premium All Inclusive upgrade. While all guests will gain access to a wider range of non-alcoholic drinks, the premium package will include the full selection of 0% spirits and specially created cocktails.

More choice in the standard All Inclusive package

The expanded All Inclusive offering will include alcohol-free red, white, rosé and sparkling wine, along with Heineken 0% and Somersby 0% cider.

Marella Cruises is also adding gluten-free Estrella beer to the standard drinks package, broadening the choice for guests with specific dietary requirements.

The changes are intended to make the drinks programme more flexible without forcing guests who avoid alcohol to rely solely on soft drinks and juices.

Six alcohol-free spirits join the premium range

Guests choosing Premium All Inclusive will be able to order six 0% ABV spirits from Lyre’s. The selection includes alternatives to gin, bourbon, rum and tequila, alongside coffee and aperitif-style products.

These spirits form the basis of a new menu of 18 alcohol-free cocktails.

Among the additions are the Grapefruit Refresher, made with a gin-style 0% spirit, pink grapefruit and soda, and the Nojito, combining a rum-style alternative with mint, lime and soda. The Summer Sour uses lemon, soda, mint and basil, while the Gentle Fashioned is designed as an alcohol-free interpretation of the classic Old Fashioned.

Customer feedback helped shape the new menu

Marella Cruises says the expansion follows feedback from guests as well as a review of gaps in its existing drinks selection.

“We are pleased to be expanding our non-alcoholic drinks menus onboard across our ships,” says Luke Saunders, Food and Drink Development Manager at Marella Cruises. “After listening to customer feedback and reviewing the gaps in our menu, we want to enhance a customer’s experience onboard and cater to those who would prefer a non-alcoholic alternative.”

He added that the company expects both new and returning guests to make use of the expanded 0% cocktail range.

Fleetwide rollout from August

The enhanced non-alcoholic drinks programme will be introduced across the Marella Cruises fleet from August 2026.

The move reflects a broader shift in hospitality towards more sophisticated alcohol-free options, with cruise lines increasingly treating 0% drinks as a distinct part of the onboard experience rather than simply as substitutes for alcoholic beverages.