ITA Airways Joins Lufthansa Group Loyalty Program Miles & More

International

From April, passengers of the Italian airline will gain access to Europe’s largest travel loyalty program with a global partner network

The integration of ITA Airways into the Lufthansa Group is reaching a major milestone as the Italian airline joins the Miles & More loyalty program. Starting 1 April, Miles & More will become the official frequent flyer program for ITA Airways, opening the program to all passengers of the carrier.

By joining Miles & More, ITA Airways customers will gain access to one of the world’s largest travel loyalty networks. Members can earn and redeem miles across a network of 35 airline partners and more than 135 additional program partners worldwide, including hotels, car rental companies and international retail brands.

Registration for the program will also be available through the airline’s website and mobile app. From the moment they join, ITA Airways passengers will be able to collect miles across the Lufthansa Group airlines, the global Star Alliance network and additional partner carriers.

Expanded benefits for passengers

Miles earned through flights or partner services can be redeemed for award flights, travel experiences and a wide range of products and services. Members can also earn “Points” toward frequent flyer status within the Lufthansa Group network.

Existing ITA Airways frequent flyers will be offered the opportunity to switch to Miles & More through a status match program. Additional joint offers and benefits between ITA Airways and Miles & More are expected to follow during the year.

Program now reaches 39 million members

With the addition of ITA Airways, Miles & More further strengthens its position as Europe’s leading loyalty program in the travel sector. The program currently counts around 39 million members worldwide, who will now also be able to earn and redeem miles across ITA Airways’ route network.

Dieter Vranckx, Chief Commercial Officer Lufthansa Group, said: “Welcoming ITA Airways to the Miles & More program is a unique milestone, not only from a program offer perspective but also from the airline’s customers perspective. With this step, we continue to be on track integrating ITA Airways as Hub Airline.

“The ITA Airways customers will get access to an industry-leading program, which will further expand its excellent position and create additional synergies for its worldwide customer base. ITA Airways has made the strategic decision to use Miles & More as a large and globally anchored loyalty program and to offer its customers a worldwide route network for earning miles in the future. ITA Airways will thus integrate further into our Lufthansa Group airline commercial powerhouse.”