Tourexpi
IHG adds Crowne Plaza Budva to its Adriatic portfolio
IHG Hotels & Resorts has signed an agreement with Uniprom
Hoteli d.o.o. to open Crowne Plaza Budva on Montenegro’s Adriatic coast. The
new property expands IHG’s presence in the country to eight open and pipeline
hotels and forms part of Crowne Plaza’s growing European network of more than
110 open and planned properties.
Expanding across the Balkans
IHG currently operates 12 hotels in the Balkan region,
with a further 10 under development. In Montenegro, Crowne Plaza Budva will
join Regent Porto Montenegro, voco Podgorica, Crowne Plaza Podgorica and
Iberostar Waves Herceg Novi.
The new 81-room hotel is scheduled to open in Q1 2026,
set along Budva’s lively Slovenska obala promenade. Located just 70 metres from
the sea and close to the Old Town and marina, the hotel will sit at the heart
of an emerging tourism district surrounded by parks, restaurants and seaside
attractions.
Premium design on Montenegro’s coast
Crowne Plaza Budva will offer a modern experience for
blended business and leisure travellers, combining the brand’s New Modern
design with the natural setting of the Adriatic coastline. A destination
restaurant with uninterrupted sea views and a stylish terrace – already
regarded as one of Budva’s most sophisticated gathering spots – will create a
social hub for both guests and locals.
Flexible meeting spaces for business and events
The hotel will feature contemporary meeting and event
spaces equipped with the latest technology, suitable for workshops, seminars,
conferences, exhibitions, and social gatherings. Designed to support
productivity and connection, these spaces will position the hotel as a
versatile venue for corporate and leisure groups.
“A cornerstone of Montenegro’s tourism industry”
“We’re delighted to be partnering with Uniprom Hoteli
d.o.o. to bring our Crowne Plaza brand to Budva – a destination that continues
to attract tourists on the Adriatic coast,” said Willemijn Geels, Vice
President, Development, Europe, IHG Hotels & Resorts. “The signing marks an
exciting step in our strategic expansion across the Balkans. Crowne Plaza Budva
will offer guests a premium stay in one of the country’s most dynamic coastal
cities.”
Representing Uniprom Hoteli d.o.o., Veselin Pejović
and Stevan Pejović added: “Crowne Plaza Budva represents an opportunity to
showcase the best of Montenegrin hospitality in a destination known for its
beauty and energy. Together with IHG, we aim to set a new benchmark for upscale
hospitality in Montenegro.”
Crowne Plaza’s growing European footprint
Crowne Plaza is a global premium brand with more than
400 hotels worldwide in city, resort, airport and suburban locations. The
brand’s refreshed visual identity and new guest-facing programmes support the
needs of blended travellers and reinforce its role as a leader in the premium
segment.
Crowne Plaza Budva will join 92 open Crowne Plaza
hotels in Europe and 19 in the development pipeline, including upcoming
properties in Paris Marne-la-Vallée, Katowice and Istanbul West.
Numbers reflect status as of 30 September 2025.
Image
Credit: © IHG
The most interesting news
Read the News
SWISS expands India network with new nonstop Bengaluru–Zurich service
Swiss International Air Lines is pleased to announce the launch of new nonstop flights between Bengaluru and Zurich, further enhancing connectivity between Switzerland and India’s leading technology and innovation hub.
Read the News
Qatar Airways and Philippine Airlines strengthen partnership
Starting 1 June 2026, Philippine Airlines will place its (PR) code on Qatar Airways flights from Manila, Cebu, Clark, and Davao to Doha, and connect to over 20 major European cities, including Paris, Rome, and Frankfurt via Hamad International Airpor
Read the News
Radisson Hotel Group expands its footprint in Dubai
Radisson Blu Hotel, Dubai Barsha Heights is a 537-room five-star city hotel in Dubai, United Arab Emirates, affiliated with Radisson Blu, part of Radisson Hotel Group.
Read the News
Hilton signs Hilton Garden Inn in Busan, South Korea
Hilton (NYSE: HLT) announced the signing of a franchise agreement with MS&C Co., Ltd. to open Hilton Garden Inn Busan Gijang in 2028. Located in Gijang, Busan, the hotel is planned to be part of a larger mixed-use development project.
Read the News
Etihad Airways makes Eid al-Adha and Summer Travel easier
Etihad Airways is preparing for a busy Eid al-Adha and summer travel season, with strong demand expected across its expanding global network.
Read the News
To Belize in the off-season with Alaska Airlines
Why this is the best choice explains Ali Wunderman
Read the News
TAT and Warner Music Japan bring Thailand’s spirit to life
Music-led collaboration showcases Bangkok’s everyday charm while connecting Thailand’s relaxed optimism with younger global audiences
Read the News
Global Travel & Tourism to outpace wider economy by 1.5 times
Global Travel & Tourism is forecast to continue outpacing wider economic growth in 2026, with the sector expected to contribute $12TN to the world economy, accounting for 9.9% of global GDP, according to new data from the World Travel & Tourism Counc
Read the News
Nayarit's jungle coast redefines luxury travel
In the state of Nayarit, the jungle-meets-ocean landscape is emerging as one of the most compelling frontiers in high-end travel—now supported by a new era of seamless access.
Read the News
Six Senses Joins the UNEP and UN Tourism Recipe of Change
A living expression of the brand’s sustainable ethos and Eat With Six Senses philosophy
Read the News
Emirates taps GE Aerospace for repair capabilities
The agreement will support the expansion of the Emirates Engine Maintenance Centre (EEMC)
Read the News
Closing the gender gap requires tackling structural barriers, improving access to opportunities, and sustained commitment
Women do most of the work in tourism, yet they remain underrepresented in leadership
Read the News
Tripmasters expands with new experience-focused vacation packages
New curated travel collections respond to growing demand for slower, experience-driven vacations with fewer hotel changes and deeper destination immersion
Read the News
Marriott International expands portfolio in Peru through landmark conversions
The two properties in Lima are set to officially join The Ritz‑Carlton and JW Marriott brand portfolios in 2028, reflecting the city’s rise as a leading global luxury destination.
Read the News
Lufthansa Group expands climate protection portfolio
The Lufthansa Group has reshaped its portfolio of climate protection projects and is placing a stronger emphasis on technology-based solutions
Read the News
As Americans hit the road during the country’s 250th anniversary, Hilton is celebrating all summer long.
Next week, Hilton is kicking off Hilton Honors America Experiences with a dozen unexpected and unforgettable road trip experiences for only 250 Hilton Honors Points per trip, Hampton by Hilton stays and gas included.
Read the News
TUI launches TUI Smiles Rewards Club
TUI has launched TUI Smiles Rewards Club, the company’s first-ever global loyalty programme, enabling customers to collect Smiles across TUI's portfolio – from flights and hotels to packages, cruises, and experiences.
Read the News
The Czech capital has maintained its position among the ten most important meeting destinations in the world
Meetings Prague announces statistics for 2025 and unifies tourism branding
Read the News
Enhanced opportunities for British Airways American Express® cardmembers
British Airways American Express® Cardmembers who book with British Airways Holidays using Avios (as a full or part payment), can now redeem their Companion Voucher to receive 25% of these Avios back.
Read the News
In Spain, the year starts with more people employed in the tourism sector
In the first quarter of 2026, there were 146,631 more employees in tourism-related activities than in the same period of 2025.
