Tourexpi
Alongside its operating and upcoming Waldorf Astoria,
Conrad and LXR-branded hotels, Hilton has also entered into an exclusive
partnership with Small Luxury Hotels of the World, adding more unique
properties to its Asia Pacific portfolio and complementing its existing luxury
offerings.
“Demand for our luxury brands is on the rise, as
owners and developers continue to seek out premium returns and trusted partners
in destinations across Asia Pacific,” said Alan Watts, president, Asia Pacific,
Hilton. “From Tokyo to Maldives, Shanghai to Jaipur – the luxury segment is
growing exponentially and Hilton’s luxury brands are poised to capture the
significant opportunity across the region.”
With the addition of distinctive properties, such as
Lanson Place Causeway Bay Hong Kong and Gangtey Lodge, Bhutan from Small Luxury
Hotels of the World, Hilton’s luxury pipeline in Asia Pacific continues to
gain momentum. Recent signings, including Waldorf Astoria Jaipur and
Conrad Jaipur in India, and Conrad Yokohama in Japan, further bolster this
growth. Over the next two years, Hilton will open seven Waldorf Astoria
properties in Osaka, Kuala Lumpur, Sydney, Shanghai, Tokyo, Xi’an and Hanoi.
Conrad Hotels & Resorts is expanding with upcoming properties in prime
travel destinations across China, including Xi’an, Chengdu, and Nanjing, as
well as in Nagoya, Japan.
“Waldorf Astoria will more than double its presence in
APAC over the coming years, from six to 13 hotels and we’ll add another 21
Conrad Hotels & Resorts properties to our existing 27,” said Clarence Tan,
senior vice president, Development, Asia Pacific, Hilton. “Our growth momentum
demonstrates owner confidence in the strength of our brands and capabilities in
managing iconic properties in gateway cities and destination resort locations.”
Over the past year, Hilton has expanded its
luxury offering, introducing LXR Hotels & Resorts to South East Asia with
Umana Bali, its second property in the region, following ROKU KYOTO in Japan.
The company’s luxury footprint has further expanded with the openings of Conrad
Shenzhen and most recently, Conrad Chongqing, Hilton’s 700th property in
the Greater China region.
Luxury Travel Trends Driving Growth
The robust growth of Hilton’s luxury portfolio is
fueled by a burgeoning luxury travel market in the region and a rising demand
for unique experiences. Hilton’s 2024 Trends Report on GenerAsian Travelers
reveals that the majority of Asian consumers are prioritizing travel over other
purchases and are spending more on travel this year than they did the year
before.
In addition, Hilton has observed that the demands of
the luxury traveler are evolving, influencing their luxury travel consumption
decisions and how Hilton meets these demands. Travelers are seeking
transformational wellness experiences, creative F&B concepts as well as art
and culture.
According to Hilton’s Trends Report, 77% of
respondents across China, India, Japan, and Singapore expressed a desire to
better understand their heritage through travel, with 75% eager to learn more
about other Asian cultures. Furthermore, 88% of respondents unequivocally
ranked exploring local and traditional food and beverage as their top priority.
“There is a fascinating amalgamation of trends taking
place in Asia Pacific, with travelers keen to explore who they are in a
thoughtful and sustainable way by seeking out authentic, hyper-personalized
experiences that enable them to seek personal improvement,” said Candice
D’Cruz, vice president, Luxury Brands, Asia Pacific, Hilton. “As these trends
intersect, we are excited to be offering cutting edge experiences that
surprise, delight and inspire our guests."
Hilton’s Global Commitment to Luxury
In addition to its exclusive partnership with Small
Luxury Hotels of the World, Hilton has entered the fast-growing luxury
lifestyle hotel market with the addition of NoMad and added Signia by Hilton to
its luxury brand line up, offering an approachable, sophisticated luxury
experience and a vibrant atmosphere for meetings and events.
Hilton has also recently introduced Hilton for Luxury, a premier global luxury travel advisor
(LTA) preferred partner program exclusive to Hilton’s award-winning luxury
brands. The program, formerly known as Impresario, will arm our customers with
improved connectivity and access through a dedicated private website, exclusive
offers from Hilton Luxury Brands, a team of dedicated on-property ambassadors,
as well as Forbes-certified agents available through the Hilton for Luxury
Concierge Desk, further enhancing the guest experience.
List of Hilton’s recent luxury signings and upcoming
openings in Asia Pacific:
Property Name |
Estimated Opening |
Waldorf Astoria Osaka |
2025 |
Waldorf Astoria Kuala Lumpur |
2025 |
Waldorf Astoria Sydney |
2026 |
Waldorf Astoria Tokyo Nihonbashi |
2026 |
Conrad Nagoya |
2026 |
Waldorf Astoria Xi’an |
2026 |
Waldorf Astoria Hanoi |
2026 |
Conrad Xi’an |
2027 |
Conrad Nanjing |
2027 |
Conrad Qingcheng Mountain |
2027 |
Conrad Jaipur |
2027 |
Waldorf Astoria Jaipur |
2027 |
Conrad Yokohama |
2027 |
Image
Credit: © Hilton Hotels
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