Tourexpi
Four Seasons is expanding its portfolio of curated multi-destination journeys with three new itineraries across Japan, Thailand and Hawaii. The programmes combine stays at several properties with coordinated planning, dedicated support and experiences developed around the individual destinations.
The new journeys range from seven to eleven days and are designed to make travel between different locations easier while retaining a strong focus on local culture. They join existing Four Seasons itineraries in Bali, Spain and Mexico, extending a concept that combines accommodation with culture, cuisine, wellness and destination expertise.
Japan combines Tokyo, Kyoto and Osaka
The nine-day “Japan: The Art of Old & New” itinerary connects Four Seasons properties in Tokyo at Otemachi, Kyoto and Osaka.
In Tokyo, guests receive access to an area of Toyosu Fish Market normally used by sushi chefs and industry professionals, followed by a chef-led sushi-making session using ingredients selected earlier that day. Kyoto focuses on the city’s cultural heritage, with a Four Seasons Cultural Ambassador providing local perspectives and access to routes beyond the main visitor areas.
The final stage explores Osaka through its food culture, neighbourhood establishments, markets and culinary traditions.
“Today’s luxury traveller is looking for experiences that feel both meaningful and seamless,” said Marc Speichert, Executive Vice President and Chief Commercial Officer at Four Seasons. He said connecting several properties within one itinerary allows guests to experience destinations more deeply while travel arrangements are coordinated throughout the journey.
Thailand links Bangkok, Chiang Mai and Koh Samui
The eleven-day “Thailand: Stories & Stillness” journey combines three contrasting destinations. It begins amid the urban energy of Bangkok, continues to the cultural traditions of Chiang Mai and concludes on Koh Samui.
Experiences include a visit to Naenna Studio in Chiang Mai, where a mother-and-daughter team works to preserve northern Thai textile traditions. In Bangkok, guests can create and bottle their own spirit at BKK Social Club, while Koh Samui provides the setting for a nighttime spa ritual on a secluded stretch of coastline.
Two different experiences on Lanai
In Hawaii, Four Seasons is taking a different approach. The seven-day “Lanai: Two Worlds, One Island” itinerary remains on a single island but combines two resorts and contrasting experiences.
The journey starts at Four Seasons Resort Lanai, with activities including private sailing and personalised exploration of the island’s landscapes, history and culture. It then moves to Sensei Lanai, A Four Seasons Resort, where the emphasis shifts towards wellness, mountain forests, forest bathing and spa treatments.
Curated journeys expand beyond individual resorts
The new programmes reflect a broader move by Four Seasons to sell interconnected journeys rather than individual hotel stays. A dedicated team acts as a single point of contact, coordinating the different stages and tailoring recommendations and experiences to individual guests.
Four Seasons already offers similar itineraries in Bali, Spain and Mexico. The eight-day Bali programme combines Jimbaran Bay and Sayan, while the eight-day Spain itinerary links Madrid with Mallorca. A ten-day journey through Mexico connects Mexico City, Tamarindo and Naviva with experiences centred on culture, cuisine, nature and wellness.
Image Credit: © AI generated illustration with material courtesy of Four Seasons
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