Tourexpi
Ennismore and Banyan Tree Group, two global leaders in
hospitality and part of the Accor Group, have inked a landmark deal
with Dubai Holding, a diversified global investment company with an
extensive portfolio of AED 130 billion worth of assets, to introduce a unique
luxury lifestyle experience in the emirate. The multi-staged project on
Bluewaters will welcome new brands to Dubai, starting with the opening of Banyan
Tree Dubai in November 2023.
Sébastien Bazin, Chairman & Chief Executive Officer Accor, signed
the agreement with Amit Kaushal, Group Chief Executive Officer of Dubai
Holding, today, 13th September 2023.
Banyan Tree Dubai will replace the existing Caesars Palace Dubai
and following a phased stage of brand related upscaling improvements, the
repositioned resort will feature 179 rooms, including 30 suites and a brand-new
four-bedroom villa with its own private entrance, pool and beach. A key
focal point of the resort will be its wellness offering with the signature
Banyan Tree Spa featuring its own reception, relaxation area, gym, indoor and
outdoor yoga spaces, dedicated F&B space, private mini rainforests, hydrotherapy
pools and treatment rooms. The resort will have five restaurants and bars, each
carefully curated through a collaboration between Ennismore’s in-house F&B
concept studio, Carte Blanched, and Banyan Tree Group, to offer guests a
diverse culinary experience. Banyan Tree Dubai will also include 96 private
residences comprising one-, two-, three- and four-bedroom units with a
dedicated lobby, outdoor swimming pool and access to the hotel’s facilities. As
part of a long-term strategic partnership agreement between Accor and Banyan
Tree Group signed in 2016, Banyan Tree Dubai will be co-operated by Banyan Tree
Group and Ennismore, following a similar operational model applied in Banyan
Tree La Cigale Doha, Qatar and Banyan Tree AlUla, Saudi Arabia.
Sébastien Bazin, Chairman & Chief Executive Officer Accor, said: “We
are thrilled to be at the beginning of a promising development
partnership between Accor and Dubai Holding, and the announcement of the
opening of a stunning Banyan Tree Dubai on Bluewaters is the first of many
projects involving our brands in the pipeline to further develop and grow our
presence in Dubai and globally.”
The resort sits at the heart of the unique, vibrant waterfront
lifestyle destination, Bluewaters Dubai, where the charm and exclusivity of
island living meets the exuberance of a sophisticated urban retreat. Bluewaters
by Dubai Holding boasts a wide range of hospitality, lifestyle, residential,
leisure and entertainment opportunities, with more than 150 retail and dining
concepts.
Amit Kaushal, Group Chief Executive Officer, Dubai Holding, said:
“Bluewaters has always been a destination for major projects that redefine
luxury and cement Dubai as a global beacon of the tourism industry. Our
collaboration with market leaders like Accor, Ennismore and Banyan Tree
Group marks an important milestone in our ongoing journey of elevating the
rich hospitality landscape in Dubai. The breadth and excellence of hospitality
experiences in the Emirate is an inspiration for the industry worldwide, and we
are confident that the relaunch of this unique resort will enrich that even
further. In line with our vision of operating For the Good of Tomorrow, we will
continue to unlock opportunities that strengthen the position of Dubai as a
leader in the global hospitality sector and a major tourism hub.”
Dubai Holding has been at the forefront of delivering ultimate
hospitality and entertainment experiences in Dubai and around the world through
the Group’s leading companies that own and manage an extensive portfolio of
iconic hospitality assets, a diverse collection of unique F&B concepts and
landmark leisure attractions.
With lifestyle and leisure being two of the fastest-growing segments in
the global hospitality industry, Ennismore is leading the way with its 18
brands representing over 140 operational hotels, 160 in the pipeline and more
than 300 restaurants and bars. In 2023, Ennismore is set to open nearly 20
hotels, including Maison Delano Paris, France; SO/ Uptown Dubai, UAE; 21C
Museum Hotel St. Louis, USA; The Hoxton, Charlottenburg, Germany; and Heritage
Grand Perast by Rixos. Ennismore has eight branded residences, including Hyde
Beach Miami and SLS Puerto Madero Mexico, with 20 in the pipeline around the
world, including SLS Cancun, Mama Shelter Dubai and Mondrian Gold Coast,
Australia. Ennismore continues to expand across the Middle East, adding to its
existing 28 properties in operation, with a pipeline of 38 properties to be
launched across various brands, including 25hours, SLS, Mondrian and Rixos.
Ennismore is a global collective of entrepreneurial and founder-built
brands with creativity and purpose at their heart. The fastest-growing
lifestyle and leisure hospitality company was formed as a joint venture in
2021, with Accor holding the majority shareholding. With a shared vision and a
leading position in the hospitality industry, the partnership with Dubai
Holding will unfold a host of future opportunities and collaborations.
Image Credit: ©
Accor Group
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