Tourexpi
Cruise Week will this year focus on the
#DiscoverMore destination theme, which was also a feature across CLIA’s main
conference in May, allowing the industry to showcase cruise destinations as
well as the experiences available in port.
CLIA will use the week to share information and
insights on destinations though expert interviews, webinars and live
broadcasts. It will also work with its member cruise lines to bring trade
incentives, offers and news, supported by a host of social media activities
with shareable content and a focus on a different daily destination.
CLIA will host its Destination Showcase in
Gibraltar during the week, to further engage agents in destination experiences.
More details will be announced shortly, with registration for the event opening
on July 3.
Andy Harmer, CLIA managing director for UK &
Ireland, said: “We’re very excited to announce this year’s CLIA Cruise Week, as
it will once again present the ideal opportunity for agents to capitalise on
the momentum we’re seeing across all sectors of the industry. The destination
focus was a real hit during CLIA Conference, with agents able to use their
new-found insight and expertise to further aid cruise sales, so we’re looking
forward to further enhancing their know-how in September.
“We’re encouraging agents to stay tuned via social
media and our other communications platforms, so they can generate even more
interest, enquiries and bookings during Cruise Week and beyond.”
For more information, visit cruising.org
Image
Credit: © CLIA
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