Tourexpi
Hyatt Hotels Corporation (NYSE: H)
announced today that affiliates of Hyatt and ALDAU Development have entered
into a franchise agreement to bring the full-service lifestyle brand, Hyatt
Centric, to Egypt, with Hyatt Centric Cairo West.
The 283-key lifestyle hotel will become the second Hyatt-branded hotel
in Cairo’s well-established Pyramids Heights Business Park, following the
opening of Hyatt Regency Cairo West in 2021,
further demonstrating Hyatt’s intentional brand growth in the Europe, Africa
and Middle East region.
“We are proud to work
with ALDAU Development to bring the Hyatt Centric brand to Egypt,“ said Ludwig
Bouldoukian, regional vice president of development, Middle East and Africa, at
Hyatt. “This signing is an exciting milestone as the hotel will mark the Hyatt
Centric brand debut in Africa, showcasing our commitment to enhancing our
lifestyle portfolio, and growing our brand presence in markets that matter most
to our guests and World of Hyatt members.”
With a prime location
at Cairo’s western end, by the city’s major business hubs and key tourist
attractions, Hyatt Centric Cairo West will offer travellers a new way to stay
in the Egyptian capital and provide a perfect launchpad to explore the
surrounding neighbourhood.
Creating an art
journey for the guest from the moment they arrive, the urban hotel’s design
will blend cultural elements through the lens of local contemporary artists,
incorporating décor that refers to Egyptian crafts, pharaonic heritage and the
country’s pop culture. The property will also feature landscaped gardens, a
heated outdoor pool, an art wall and inspiring indoor social spaces.
Eng. Bassel Sami
Saad, Chairman of ALDAU Development, added: “We are delighted to collaborate
with Hyatt to deliver our second distinctive hotel experience in this prime
location. With the city’s key attractions easily accessible, including the
Grand Egyptian Museum and Giza Pyramids, the lifestyle property will be the
perfect fit for the cosmopolitan-minded business and leisure travellers looking
for accommodation in this increasingly popular neighbourhood.”
Once open, Hyatt
Centric Cairo West will be the second Hyatt branded hotel in Egypt,
joining Hyatt Regency Cairo West, and is expected
to join more than 50 hotels in the Hyatt Centric brand portfolio globally.
For more information
on the Hyatt brand portfolio, visit www.hyatt.com
Image Credit: ©
Hyatt Hotels Corporation
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