Tourexpi
The launch marks an important milestone in the Group’s continued expansion across the Asia Pacific region and its commitment to developing high‑quality hospitality in emerging destinations.
Nestled in the heart of the Himalayas, Bhutan is globally renowned for its philosophy of Gross National Happiness, unspoilt natural landscapes and deeply rooted cultural heritage. The introduction of TUI Blue reflects TUI Hotels & Resorts’ strategic focus on experience‑led hospitality that respects local traditions while embracing sustainable tourism principles.
The new TUI Blue Paro Taktsang will offer an upscale, contemporary experience designed for modern leisure travellers seeking cultural immersion, wellness and curated local experiences. The hotel will feature architecture inspired by traditional Bhutanese design, signature TUI Blue Experiences, wellness‑focused facilities and elevated dining concepts celebrating regional flavours. In addition, the property will integrate sustainable building practices and responsible operations aligned with Bhutan’s environmental vision. The project is also expected to generate local employment, foster community partnerships and contribute positively to the development of Bhutan’s tourism sector.
Artur Gerber, CEO TUI Hotels & Resorts, said: “Bhutan is a truly unique and inspiring destination that aligns perfectly with our vision of meaningful, experience‑driven travel. Bringing TUI Blue to Bhutan underlines our confidence in the destination’s potential and our commitment to sustainable, culturally respectful hospitality development across Asia Pacific. Against this backdrop, our team is currently working on additional hotel projects. We are actively assessing new destinations and development opportunities, including another potential project in Bhutan.”
Set along a tranquil waterfront and framed by majestic mountain scenery, TUI Blue Paro Taktsang enjoys close proximity to some of Bhutan’s most revered cultural landmarks, including Tiger’s Nest Monastery, Kyichu Lhakhang Temple and Ugyen Pelri Thang Palace. Nestled in Shari, a picturesque village in Paro, the resort features 34 Junior Suites & Suites, a restaurant and two bars, a ball room, an indoor heated swimming pool as well as spa and gym facilities.
The debut in Bhutan marks the addition of a new destination to the TUI Group’s ambitious growth strategy in Asia. TUI Hotels & Resorts’ portfolio currently comprises 25 hotels in China and Southeast Asia, with 30+ additional projects in development across the region.
Picture Credit © TUI Group
The most interesting news
Read the News

Turkish Airlines marks 20 years in Finland
Turkish Airlines has celebrated 20 years of operations in Finland, marking the milestone with an event at Helsinki Airport on March 20, 2026.
Read the News

Senegal's government bans officials from traveling abroad
Senegal’s Prime Minister, Ousmane Sonko, has banned cabinet members from traveling abroad unless absolutely essential. This drastic measure comes in response to the global surge in crude oil prices, triggered by the conflict in Iran and the closure
Read the News

Alaska Airlines expands Military Technician Transition Program
Qualified military service members are invited to apply to Alaska Airlines’ Military Technician Transition Program for future careers at Hawaiian Airlines and its Seattle maintenance base. The program offers a direct pathway to FAA A&P licensure an
Read the News

World Travel & Tourism Council welcomes Allianz Partners as industry partner
As part of WTTC’s membership, Allianz Partners will contribute its expertise in travel protection, assistance, and digital innovation to advance discussions around traveller confidence, emergency services, and the evolution of seamless, end-to-end
Read the News

TAT refocuses on value over volume
Thailand reinforces resilience and readiness with a strategic shift towards quality growth, market diversification, and sustained tourism competitiveness
Read the News

Rise Meditation helps you find and book transformational experiences
Known as one of the most powerful spiritual destinations in the world, Sedons has long attracted those seeking healing, clarity, and transformation. Yet when people arrive, many face the same question: Where do I begin?
Read the News

The Answer is Yas. A response to surge in all-inclusive travel trends
In a world of endless options and overwhelming choices, Yas Island stands as the ultimate one-stop destination bringing together seamless planning, world-class entertainment, and curated experiences for every member of the family, all in one place.
Read the News

Radisson Hotel Group surpasses 100 hotels in Africa
Radisson Hotel Group has reached a significant milestone in Africa, with more than 100 hotels across the continent in operation and under development.
Read the News

Maha Songkran World Water Festival 2026 opens in Bangkok
Five-day celebration at Benchakitti Park highlights Thailand’s UNESCO-recognised Songkran tradition
Read the News

Six Senses to open new wellness retreat in Beijing’s historic Three Hills and Five Gardens area
Luxury hospitality brand expands in Greater China with a culturally rooted urban resort in Beijing
Read the News

WTTC Report Highlights Global Benefits of Cruise Tourism
New study shows cruise tourism supports jobs, local economies and long-term destination development
Read the News

Turkey records highest cruise passenger numbers in 16 years in March
Nearly 94,000 cruise visitors arrive in the first quarter as Istanbul leads national cruise traffic
Read the News

Agoda Study: Taiwanese and South Koreans Lead Asia’s Shopping-Driven Travel
New survey highlights shopping as a major travel motivator across Asian markets
Read the News

Spain’s Tourism Posters: New Book Traces a Century of Visual History
Publication presents more than 400 posters illustrating Spain’s graphic, cultural and political evolution
Read the News

Marriott Bonvoy returns as an Official Partner of the Cathay/HSBC Hong Kong Sevens 2026
Celebrating the Tournament’s 50th Anniversary
Read the News

FINN Partners launches travel with tastemakers
FINN Partners today announced the launch of Travel with Tastemakers, a new global report offering an intimate look at more than 25 destinations through the eyes of the creatives who shape them.
Read the News

SWISS keeps travellers in motion: new additional offer on long-haul flights
With “Fit all the way,” the airline is introducing a new optional service for long-haul routes. Selected seats will now come equipped with integrated foot pedals, allowing passengers to stay active during the flight.
Read the News

Hilton named top hospitality company to work for in the U.S.
After being recognized as the No. 1 World’s Best Workplace last year, Hilton (NYSE: HLT) today announced it has once again been named one of the 100 Best Companies to Work For in the United States by Great Place to Work and Fortune.
Read the News

Malaysia Healthcare Week kicks off in Dhaka
Malaysia Healthcare Week in Dhaka 2026 has officially commenced, bringing Malaysia's healthcare expertise directly to Bangladeshi patients, partners and industry stakeholders as demand for overseas medical treatment continues to rise across the count
Read the News

Resilience of Spain as a safe tourist destination
The period of March and April, which includes the Holy Week holidays, is once again expected to be historic in terms of international tourist spending in Spain, which could grow by around 3%
