Tourexpi
Secretary-General Zurab Pololikashvili joined the
Governing Mayor of Berlin, Kai Wenger, and other public and private sector
leaders in officially opening the 2024 event. He said: “Tourism’s return means
so much to so many people. Tourism is a great uniting force. Together, we are
growing new areas of our sector, to build greater resilience and spread the
benefits of tourism even wider.” At the opening, the event’s host, Messe Berlin
was recognized for its 40 years as a UN Tourism Affiliate Member and for its
key role in advancing international meetings and events tourism and fostering
partnerships in the German capital.
Together, we are growing new areas of our sector,
to build greater resilience and spread the benefits of tourism even wider
Under its new look and name, UN Tourism once again
made ITB Berlin a top platform for high-level collaboration and for advancing
several of its key priorities for the sector:
Better data for deeper transformation
UN Tourism and the World Tourism Cities Federation
(WCTF) launched a joint report highlighting the need to measure the social and
environmental impacts of tourism in urban destinations in a more effective and
harmonized way. The report stresses the importance of embracing big data and
other forms of technology and looks ahead to the creation of a first global
urban tourism database.
The launch of the publication comes in the same
week that all 193 UN members adopted the Statistical Framework for Measuring
the Sustainability of Tourism (MST).
Accelerating Climate Action
Continuing its leading role in the One Planet
Tourism Network and the Glasgow Declaration, UN Tourism launched Policy
Guidance to Support Climate Action by National Tourism Administrations (NTAs).
The guide will assist NTAs everywhere to develop policies and create
initiatives designed to accelerate the shift towards a low-carbon sector The
guide, which also contains examples of best practice, was developed after
consultations with Ministries of Tourism of Member States. The guidance is
complemented by a Glasgow Declaration Engagement Pack, with practical
recommendations on how to get started on climate action in tourism. Also at ITB
Berlin, UN Tourism officials participated in a roundtable event on Reconciling
Safety and Sustainability.
Additionally, bringing together its focus on rural
development, gender equality and sustainability, UN Tourism also participated
in a special side event, Sustainable Rural Tourism: A Foundation for
Biodiversity Preservation and Gender Equality – Potentials and Interactions,
providing insights and best practice recommendations.
Working closely with Member States
Within the framework of ITB 2024, UN Tourism
Secretary-General Pololikashvili held a series of high-level bilateral meetings
with Ministers of Tourism and other high-level representatives from Member
States from across the world. The meetings served to advance plans for joint
projects and for key upcoming UN tourism events.
Image
Credit: © UN Tourism
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