Tourexpi
A blue footprint for transparency in climate protection
The tourism industry is making great progress
towards transparency in calculating and communicating the carbon footprint of
trips. The organisation KlimaLink has developed an ISO-certified system for
calculating and transparently communicating harmful travel emissions. On
Thursday at the ITB Berlin Convention, together with Swantje Lehners of
KlimaLink and other industry representatives, Xenia zu Hohenlohe and Dr. Willy
Legard discussed what this means for the tourism industry and what challenges
lie ahead in order to achieve net zero.
“We want to make a carbon footprint visible at the
point of sale – that will make choosing sustainable travel significantly
easier“, was how Swantje Lehners explained the idea behind KlimaLink
(https://klimalink.org), development of which will see it being launched in the
second half of the year. Following the precise collection of data, its
presentation will be very simple – a blue footprint will indicate the magnitude
of a trip’s emissions. The aim is to be able to collect the CO2 equivalent for
train, air, bus and car travel as well as for hotel overnights by the middle of
the year, and for cruises, holiday apartments and local activities during the
second six months.
Dr Ingo Burmester, CEO of DER Touristik Central
Europe, which supports the project, sees a number of benefits. Transparency
could make it easier for organisers to help customers choose sustainable
travel. They would be helping his company, whose Sentido Galomar Ecohotel in
Madeira is energy-independent, to further improve its services. DER Touristik
also wanted to help partner companies to become more climate-friendly.
Burmeister saw good chances of the hotel industry achieving net zero, but was
much more sceptical of air travel. It was urgently necessary to conduct more
research on sustainable aviation fuels, he said.
However, changing consumer behaviour will still
take time. Markus Orth, managing director of Lufthansa City Center
Reisebüropartner GmbH, said that currently only two per cent of all travel
bookings specifically follow sustainability criteria. This applied in
particular to private customers, who were very price-conscious. Orth was more
optimistic about the business travel market. “We have over 20,000 business
travel customers in Germany alone. More and more are requesting sustainable
travel,” Orth said.
Image
Credit: © Messe Berlin GmbH
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