Tourexpi
Demand
for travel to destinations across the Americas is on the rise, a new report
released today by Amadeus in
collaboration with UN Tourism shows.
"Travel
Insights 2024: Focus on the Americas, May to August 2024," is the
second in a series of reports providing insights into global tourism with a
focus on the Americas and its subregions, North America, South America, Central
America, and the Caribbean.
UN
Tourism data shows that an estimated 1.3 billion international tourists were
recorded around the world in 2023, an increase of 34% on 2022 volumes, and
forward-looking data for 2024 suggests that demand will continue to stay
strong. International tourist arrivals in the Americas in 2023 reached 90% of
pre-pandemic levels.
Looking
ahead, Amadeus data shows that searches for travel between May and August 20241 have
increased by 132% compared to the same search period in 2023. Air travel
indicators for the same search period show that airlines are responding to this
growing demand for travel given that air capacity has increased for the May –
August period to 111%, compared to 2023 capacity volumes.
Continued
growth for the Americas
Travel
volumes remain strong, with the US, UK, and Brazil as top markets that are
searching for travel to the Americas during the May to August 2024 period.
North America has the greatest share of total searches among the Americas
subregions for the search period, capturing the top three searched destinations
by worldwide travelers: New York, Toronto and Los Angeles.
Average
hotel occupancy across the Americas is tracking at the same level as 2023 for
the May to August time period. However, occupancy numbers are expected to grow
as the peak travel seasons draw closer due to the increase in last-minute
booking patterns.
The
report highlights several insights for the subregions for the May to August
2024 search period, including:
·
North America – for
North America, the US, the UK, and Brazil are the top markets searching for
travel. However, we are seeing growth in air searches from China and Japan for
travel in North America.
·
Central America –
the US is the top market searching for trips to Central America (followed by
Canada and the UK). Costa Rica remains the most searched-for destination in the
subregion.
·
South America –
Argentina and Brazil are also rising in popularity as destinations compared to
2023, based on searches. Buenos Aires, Sao Paulo and Santiago are the top three
searched for destinations by travelers in the Americas searching for travel.
·
Caribbean – The US,
Argentina and France are the top markets searching for Caribbean travel, with
Punta Cana the most-searched-for destination.
Francisco
Pérez-Lozao Rüter, President, Hospitality, Amadeus, "This second report
from Amadeus' partnership with UN Tourism continues to show the importance of
data insights for the industry. Traveler interest and search patterns continue
to change throughout the year, and it is vital that travel organizations are
aware of the current trends and those that could continue to evolve. For
example, when it comes to hotel occupancy, the data highlights the importance
for travel companies to remain flexible so they can be responsive to the
last-minute patterns of travelers today."
Zurab
Pololikashvili, Secretary-General, UN Tourism said, "Market
intelligence is vital for destinations everywhere, especially as demand for
travel continues to rise strongly. We are happy to strengthen our partnership
with Amadeus, with this newest joint report providing our Member States with
valuable insights for the year ahead."
Image
Credit: © UN Tourism
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