Tourexpi
The Tourism Authority of Thailand (TAT) hosted a
welcome ceremony at Krabi International Airport to mark the arrival of Etihad
Airways’ first-ever direct flight from Abu Dhabi on 9 October 2025. The new
connection represents a major step forward in expanding air connectivity
between Thailand and the Middle East, while reinforcing Krabi’s reputation as a
leading destination for beach, wellness, cultural, and sustainable tourism.
Strengthening Thailand–Middle East connectivity
The welcoming event was presided over by Mr. Phiphat
Ratchakitprakarn, Deputy Prime Minister and Minister of Transport, joined by Ms.
Sasithorn Kittidhrakul, Deputy Minister of Interior; Mr. Chayatan Phromsorn,
Permanent Secretary of the Ministry of Transport; Ms. Thapanee Kiatphaibool,
TAT Governor; Mr. Ratthasart Chidchoo, Governor of Krabi Province; and Mr.
Danai Ruengsorn, Director-General of the Department of Airports, alongside TAT
executives and representatives from the public and private tourism sectors.
Passengers on flight EY424, operated by an Airbus
A321LR with 160 seats, were greeted with a traditional Thai performance and
local souvenirs — a warm gesture that reflects the hospitality synonymous with
the Amazing Thailand brand.
The new Abu Dhabi–Krabi route adds around 7,650
additional seats per month, equivalent to a 16 percent increase in capacity
between Thailand and the Middle East. This development enhances travel
convenience and is expected to boost regional tourism growth significantly.
Sustainable growth and community focus
TAT Governor Ms. Thapanee Kiatphaibool said:
“This new direct connection between Abu Dhabi and
Krabi opens exciting opportunities for sustainable tourism development in
southern Thailand. TAT is committed to empowering local destinations to deliver
authentic, high-quality experiences that combine cultural depth with
environmental care and community engagement.”
Mr. Ratthasart Chidchoo, Governor of Krabi Province,
added:
“Krabi is not only renowned for its spectacular
islands and marine attractions but also for its rich cultural and
community-based tourism experiences. Visitors can immerse themselves in
authentic local lifestyles and enjoy memorable encounters that make Krabi
unique.”
Krabi’s sustainability leadership
Krabi’s strong foundation in sustainability further
enhances its appeal. Earlier this month, the Lanta Archipelago National Park
was recognised among Thailand’s ten winners in the 2025 Green Destinations Top
100 Stories, highlighting the province’s leadership in responsible tourism
through the Krabi Prototype model supported by TAT.
Expanding opportunities in the Middle East market
Ms. Thapanee emphasised that the new Etihad Airways
route underlines TAT’s collaboration with international airlines to strengthen
access to southern Thailand and attract high-value visitors from the Middle
East.
“This service supports our efforts to promote Thailand
as a premium destination for health and wellness, luxury, family, and
halal-friendly tourism. With Thailand’s growing reputation as a global Medical
and Wellness Hub, we are dedicated to offering meaningful, responsible travel
experiences that capture the essence of Amazing Thailand.”
Inspiring new travel experiences
To further promote the new connection, TAT’s Dubai
Office organised a familiarisation trip for Key Opinion Leaders (KOLs) from the
Gulf Cooperation Council (GCC) countries to explore Krabi. The curated
itinerary features local gastronomy, cultural heritage, and themed experiences
such as Hidden Gem Cities and the Jurassic World: Rebirth filming locations —
showcasing the region’s diverse attractions for discerning Middle Eastern
travellers.
Between January and September 2025, Thailand welcomed
approximately 618,000 visitors from the Middle East, with arrivals projected to
reach 850,000 by year-end. Middle Eastern travellers spend an average of 10
days in the country and around 104,000 Baht per trip, contributing to
Thailand’s tourism growth and reinforcing its position as a world-class,
welcoming destination.
Image
Credit: © TAT
The most interesting news
Read the News

Global cruise market forecast to nearly double by 2034
Passenger growth, fleet expansion and rising demand for premium and experiential travel are expected to drive the market to $38.5 billion
Read the News

Hotel Indigo reaches 200 hotels as global expansion accelerates
IHG’s Luxury & Lifestyle brand has doubled its footprint since 2019 and has another 134 properties in the development pipeline
Read the News

Emirates launches first daily Dubai-Helsinki service
The new year-round route gives Finland its only direct connection to the UAE and opens new one-stop links to Asia, Africa, the Indian Ocean and Australasia
Read the News

Türkiye’s underwater heritage reveals ancient Mediterranean trade routes
More than 430 shipwrecks have been documented along the Mediterranean coast, while new excavations and museum projects are bringing thousands of years of maritime history to a wider audience
Read the News

WTTC and ICC join forces to strengthen tourism SMEs worldwide
New partnership targets regulatory, financial, digital and mobility barriers affecting small and medium-sized businesses across global Travel & Tourism
Read the News

Eurowings expands Middle East network with new Baghdad flights
New services from Berlin and Düsseldorf will complement connections to Dubai, Jeddah, Tel Aviv, Beirut, Erbil and Amman in the 2026/27 winter schedule
Read the News

Costa Rica launches interactive map of natural and cultural heritage
Free bilingual platform combines tourism, biodiversity, marine science, history and geography in a digital exploration tool
Read the News

TUI Blue puts holistic wellness at the centre of Asian escapes
TUI Blue Berawa in Bali and TUI Blue Angkor Grace in Cambodia combine yoga, recovery, healthy cuisine and local wellbeing traditions with a relaxed resort experience
Read the News

SpongeBob musical to debut at sea on Royal Caribbean’s Hero
Broadway-inspired production will headline the entertainment programme when the new Icon Class ship begins Caribbean cruises from Miami in August 2027
Read the News

Thailand links Middle East travel trade with 80 tourism businesses
Forty representatives from the UAE and Saudi Arabia met Thai suppliers after a six-day product discovery programme in Pattaya, Hua Hin and Bangkok
Read the News

Phuket Vegetarian Festival brings Hokkien traditions to the streets
The nine-day celebration from 10 to 18 October combines shrine ceremonies, processions and centuries-old rituals across Phuket City
Read the News

RIU repositions Riu Touareg as family resort after major renovation
The 1,181-room resort on Boa Vista has reopened with redesigned accommodation, expanded dining and a new focus on families
Read the News

Holland America Line to add Arcadia as 12th ship in 2029
The Vista Class vessel will transfer from P&O Cruises, adding capacity for more than 2,000 guests and supporting Holland America’s fleet modernization program
Read the News

Spain welcomes 12.3 million international tourists in August
International visitor spending exceeded €17.8 billion during the month, while arrivals rose 9.2% and destinations outside Spain’s main tourism regions recorded particularly strong expenditure growth
Read the News

Southeast Asian travellers look beyond China’s traditional gateways
Traveloka data shows bookings to China’s emerging city destinations growing more than twice as fast as demand for Beijing, Shanghai, Guangzhou and Shenzhen
Read the News

Tempo by Hilton to make German debut at Munich Airport Arena
The 199-room lifestyle hotel is scheduled to open in 2029 as part of the new MUNICH ARENA entertainment campus near Munich Airport
Read the News

Lufthansa Group expands Japan network to 50 weekly flights
Lufthansa will return to Nagoya and add daily Frankfurt–Tokyo Narita services as the group significantly increases Japan capacity for Summer 2027
Read the News

Silversea adds 103 voyages for 2028-2029 season
The new collection spans 56 countries and introduces culinary sailings, 29 new ports and a 75-night circumnavigation of South America
Read the News

Hyatt Centric Sapporo opens as new base for exploring Hokkaido
The 216-room property is the Hyatt Centric brand’s first hotel in Hokkaido, combining a central Sapporo location with a strong focus on regional design and cuisine
Read the News

Oktoberfest draws growing interest from Asian travellers
Agoda data shows strong search growth from China, India and Japan, while visitors increasingly combine Munich with other German destinations
Read the News

Indonesia targets Australian travellers with quality tourism strategy
Bali, Lombok, Labuan Bajo and Borobudur anchor a campaign designed to encourage longer stays, higher-value travel and deeper local experiences