Tourexpi
The Tourism Authority of Thailand (TAT) hosted a
welcome ceremony at Krabi International Airport to mark the arrival of Etihad
Airways’ first-ever direct flight from Abu Dhabi on 9 October 2025. The new
connection represents a major step forward in expanding air connectivity
between Thailand and the Middle East, while reinforcing Krabi’s reputation as a
leading destination for beach, wellness, cultural, and sustainable tourism.
Strengthening Thailand–Middle East connectivity
The welcoming event was presided over by Mr. Phiphat
Ratchakitprakarn, Deputy Prime Minister and Minister of Transport, joined by Ms.
Sasithorn Kittidhrakul, Deputy Minister of Interior; Mr. Chayatan Phromsorn,
Permanent Secretary of the Ministry of Transport; Ms. Thapanee Kiatphaibool,
TAT Governor; Mr. Ratthasart Chidchoo, Governor of Krabi Province; and Mr.
Danai Ruengsorn, Director-General of the Department of Airports, alongside TAT
executives and representatives from the public and private tourism sectors.
Passengers on flight EY424, operated by an Airbus
A321LR with 160 seats, were greeted with a traditional Thai performance and
local souvenirs — a warm gesture that reflects the hospitality synonymous with
the Amazing Thailand brand.
The new Abu Dhabi–Krabi route adds around 7,650
additional seats per month, equivalent to a 16 percent increase in capacity
between Thailand and the Middle East. This development enhances travel
convenience and is expected to boost regional tourism growth significantly.
Sustainable growth and community focus
TAT Governor Ms. Thapanee Kiatphaibool said:
“This new direct connection between Abu Dhabi and
Krabi opens exciting opportunities for sustainable tourism development in
southern Thailand. TAT is committed to empowering local destinations to deliver
authentic, high-quality experiences that combine cultural depth with
environmental care and community engagement.”
Mr. Ratthasart Chidchoo, Governor of Krabi Province,
added:
“Krabi is not only renowned for its spectacular
islands and marine attractions but also for its rich cultural and
community-based tourism experiences. Visitors can immerse themselves in
authentic local lifestyles and enjoy memorable encounters that make Krabi
unique.”
Krabi’s sustainability leadership
Krabi’s strong foundation in sustainability further
enhances its appeal. Earlier this month, the Lanta Archipelago National Park
was recognised among Thailand’s ten winners in the 2025 Green Destinations Top
100 Stories, highlighting the province’s leadership in responsible tourism
through the Krabi Prototype model supported by TAT.
Expanding opportunities in the Middle East market
Ms. Thapanee emphasised that the new Etihad Airways
route underlines TAT’s collaboration with international airlines to strengthen
access to southern Thailand and attract high-value visitors from the Middle
East.
“This service supports our efforts to promote Thailand
as a premium destination for health and wellness, luxury, family, and
halal-friendly tourism. With Thailand’s growing reputation as a global Medical
and Wellness Hub, we are dedicated to offering meaningful, responsible travel
experiences that capture the essence of Amazing Thailand.”
Inspiring new travel experiences
To further promote the new connection, TAT’s Dubai
Office organised a familiarisation trip for Key Opinion Leaders (KOLs) from the
Gulf Cooperation Council (GCC) countries to explore Krabi. The curated
itinerary features local gastronomy, cultural heritage, and themed experiences
such as Hidden Gem Cities and the Jurassic World: Rebirth filming locations —
showcasing the region’s diverse attractions for discerning Middle Eastern
travellers.
Between January and September 2025, Thailand welcomed
approximately 618,000 visitors from the Middle East, with arrivals projected to
reach 850,000 by year-end. Middle Eastern travellers spend an average of 10
days in the country and around 104,000 Baht per trip, contributing to
Thailand’s tourism growth and reinforcing its position as a world-class,
welcoming destination.
Image
Credit: © TAT
The most interesting news
Read the News

WTTC hosts leadership cruise through Egypt’s Suez Canal
More than 300 tourism leaders from around the world gathered in Egypt to discuss recovery, resilience, and future growth in the global Travel & Tourism sector
Read the News

EU rejects high fuel prices as justification for avoiding passenger compensation
The European Commission says rising jet fuel costs linked to the Middle East crisis do not qualify as an “extraordinary circumstance” under EU passenger rights rules
Read the News

Vietnam positions itself as emerging SAF hub at international summit in Da Nang
Government ministries and industry leaders gathered in Da Nang to strengthen Vietnam’s role in sustainable aviation fuel development across Asia-Pacific
Read the News

UN Tourism and The Bahamas promote sustainable tourism innovation in the Caribbean
A new innovation challenge highlights local start-ups developing resilient tourism solutions for island destinations across the region
Read the News

London, Paris and Rome lead Europe’s day trip rankings
New TUI Musement study highlights the European cities from which travellers most frequently search for excursions beyond the city centre
Read the News

Radisson Blu opens flagship hotel in Nanjing South New Town
New hotel strengthens Nanjing’s growing business and MICE infrastructure in one of the city’s fastest-developing districts
Read the News

Lufthansa Group orders 20 additional long-haul aircraft
Lufthansa Group is expanding its fleet modernisation programme with an order for ten Airbus A350-900s and ten Boeing 787-9s
Read the News

Air Europa to relocate JFK operations to New Terminal One
Air Europa will move its New York operations to JFK’s New Terminal One when the new international facility opens its first gates in 2026
Read the News

Heathrow traffic declines as Middle East tensions disrupt travel demand
Passenger numbers at Heathrow Airport fell in April as geopolitical tensions in the Middle East affected international travel patterns and increased pressure on the aviation sector
Read the News

TAT showcases Thai pop culture at Thai Festival Tokyo 2026
Thailand used Thai Festival Tokyo 2026 to promote contemporary culture, lifestyle experiences and creative tourism concepts to Japanese travellers
Read the News

WTTC report highlights long-term resilience of global tourism sector
A new WTTC study based on four decades of crisis data concludes that travel and tourism consistently rebounds after major disruptions and often returns stronger than before
Read the News

South Korea ranks among Asia’s top
A new Agoda study highlights growing demand for culinary travel experiences across Asia, with South Korean travelers placing food at the center of their travel decisions
Read the News

Thailand expands responsible tourism focus through Amazing Green Experience
A new trade initiative connected international buyers and media with sustainable tourism operators in southern Thailand
Read the News

WTTC report highlights Saudi Arabia’s rapid tourism growth
Saudi Arabia strengthened its position as the Middle East’s largest and fastest-growing tourism market in 2025, while domestic travel continued to expand strongly in early 2026
Read the News

Ryanair to close Thessaloniki base after summer season
Local officials and tourism stakeholders fear economic consequences following Ryanair’s decision to withdraw its base from northern Greece
Read the News

Elda’s Moors and Christians Festival gains International Tourist Interest status
The traditional celebration in Elda has been recognised by the Spanish government for its cultural heritage, historical roots and international appeal
Read the News

Cunard launches 190 voyages for 2028 including historic Four Queens Celebration
The luxury cruise line’s new 2028 programme features global itineraries across 36 countries, the first-ever gathering of all four Cunard Queens in Liverpool and new inclusive Signature Packages
Read the News

Lufthansa Group improves first-quarter result despite rising fuel costs
The aviation group reported stronger revenues and improved earnings in the first quarter of 2026 while maintaining its positive full-year outlook
Read the News

Indian Travelers Increasingly Turn to AI for Trip Planning
Agoda report shows growing demand for AI-powered travel tools across every stage of the travel experience
Read the News

TAT and Harley-Davidson promote southern Thailand as motorcycle touring destination
A joint media trip through Hat Yai, Songkhla, and Phatthalung highlights scenic routes, local culture, and cross-border travel potential in southern Thailand
Read the News

Eurowings carries more than 3.6 million passengers in strong first quarter
Germany’s largest leisure airline reported high punctuality levels, rising customer satisfaction and growing demand in the first quarter of 2026