Thailand ranks second globally, Bangkok tops city destinations for 2026

Thailand

Ticket Collection 2026 highlights rising demand for Asia as Bangkok becomes the world’s most booked city

Thailand has strengthened its position among the world’s leading holiday destinations for 2026, ranking second globally, while Bangkok has secured the top spot as the most booked city destination worldwide. This is according to the latest Ticket Collection 2026 report, based on booking data recorded up to 8 January 2026 and confirmed by the Tourism Authority of Thailand (TAT).

The figures point to a clear upswing in travel demand. Overall bookings for travel in 2026 are up 37% compared with the same period last year. Europe continues to account for the largest share of bookings at 63%, but Asia now represents 25%, signalling a notable acceleration in demand for Asian destinations. Within this shift, Bangkok stands out as the single most booked city destination for the year ahead.

Strong year-on-year gains for Thailand and Bangkok

Thailand’s current ranking marks a significant improvement on 2025, when the country placed fifth among the global top 10 holiday destinations. Bangkok has also advanced, moving from second place last year to first in the global city ranking for 2026. Together, these results underscore Thailand’s growing appeal and its strengthened competitive position in international markets.

“Thailand’s rise to second place globally, alongside Bangkok’s position as the world’s most booked city for 2026, reflects continued traveller confidence and the effectiveness of our strategy to drive quality-led tourism,” said Ms Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand. “These results reinforce Thailand’s position as a preferred destination offering depth, diversity, and memorable experiences that resonate strongly with international travellers.”

Nordic markets and long-haul demand gain momentum

The Ticket Collection 2026 findings highlight sustained European dominance in overall booking volumes, while also pointing to growing interest in Asia. For Thailand, the data signals strong forward momentum in long-haul markets, particularly across the Nordic region, and confirms Bangkok’s role as a leading global gateway city supporting the country’s wider tourism ecosystem.

The report is based on data compiled by Ticket.se, the largest travel agency group in the Nordic region, which operates across Scandinavia and Europe through an integrated omnichannel network combining online platforms with physical travel agencies.