TAT unveils campaign to inspire youth travel and family adventures

Thailand

The Tourism Authority of Thailand (TAT) has launched the Amazing Grand Privilege in Amazing Summer Family Month campaign under the theme Thai’d Up This Summer.

Designed to boost family and youth tourism during the green season, the campaign encourages international visitors to explore lesser-known destinations and connect with Thailand’s vibrant local culture.

Ms. Thapanee Kiatphaibool, TAT Governor, said: “This campaign reflects our commitment to elevating Thailand’s tourism through inclusive, creative experiences that appeal to diverse travellers. ‘Thai’d Up This Summer’ invites young explorers and families alike to uncover the magic of Thailand’s hidden gems while enjoying meaningful, personalised journeys.”

As part of the broader Amazing Thailand Grand Tourism and Sports Year 2025, the campaign features two key components: an immersive youth travel experience and a nationwide privileges programme for visiting families.

At the heart of the campaign is the Your Dream of Thailand Academy, a youth-focused initiative aimed at inspiring the next generation of travellers. Young Europeans aged 18–25 are invited to enter an online contest for the chance to win a fully sponsored 10-day cultural journey through Thailand. Only four winners will be selected, each bringing a companion on a Summer Camp-style adventure packed with immersive experiences—from community-based tourism and hands-on cultural discovery to exploring natural wonders and local traditions.

The journey is designed not only to showcase Thailand’s hidden gems but also to turn participants into storytellers. Throughout their trip, winners will document and share their experiences on social media, inspiring their friends and followers to see Thailand through fresh eyes. Interested participants can submit their entries via AXN Asia’s social media channels from now until 12 August 2025. Winners will be announced on 15 August 2025.

Running alongside the youth programme, the Amazing Grand Privileges for Family Tourists initiative offers exclusive perks for international families visiting Thailand between August and September 2025. In partnership with leading brands across retail, hospitality, transport, and entertainment, the programme provides a wide range of exclusive perks for families visiting Thailand.

Visitors can enjoy generous discounts and VAT refund access at The Mall Group’s flagship department stores, including Emporium, EmQuartier, and Emsphere. At Siam Piwat’s shopping destinations—Siam Paragon, Siam Center, and Siam Discovery—tourists can unlock up to 80% in savings with the ONESIAM GLOBAL Visitor Card.

Transport perks include discounted airport transfers with AVIS between Bangkok’s airports and downtown areas. With the Grab Thailand Travel Pass, families can redeem exclusive rewards for GrabCar Premium, GrabFood, GrabMart, and airport rides via the “My Rewards” section in the Grab app.

Families visiting HarborLand Play Centers nationwide will receive a complimentary gift with the purchase of one adult and one child ticket—adding a delightful touch to a fun day out for children and parents alike.