TAT to host the second DNA Travel and Fair 2025 in Bangkok this October

Thailand

From 9–12 October, the Queen Sirikit National Convention Centre will showcase Thailand’s subcultures with five lifestyle zones, immersive experiences, and live performances

The Tourism Authority of Thailand (TAT) has announced the return of the “DNA Travel and Fair 2025 (Destination Navigator Assessment),” taking place from 9 to 12 October at the Queen Sirikit National Convention Centre in Bangkok. Held under the theme “Thailand’s Subculture: Decode Your Journey,” the event highlights the diversity of Thai subcultures through interactive exhibits and activities designed to inspire personalised travel experiences that reflect lifestyle and identity.

Inspiring personalised journeys

TAT Governor Thapanee Kiatphaibool said:

“The DNA Travel and Fair aims to decode the interests, lifestyles, and identities of travellers, and connect these to personalised travel itineraries. Subcultures represent individual passions and distinctive ways of life, and are increasingly shaping travel behaviours. These are diverse and quality segments that the tourism industry must embrace, and TAT is committed to inspiring them to explore more of Thailand.”

Five themed lifestyle zones

A highlight of the fair is the “Immersive Room: Your DNA – The Black Box,” a virtual lab that interprets visitor identities through the colours of Thailand’s subcultures. Beyond this experience, the fair is divided into five lifestyle zones:

· Thai Pop Zone: rare art toys, official GMM TV merchandise, Alcazar Cabaret drag shows, and a House of Pop Market with influencers and artists.

· Siam Style Zone: classic Thai traditions with national costumes, vintage collections, fortune-telling, and live likay, molam, and luk thung performances.

· Work and Play Zone: a hub for digital nomads with TikTok Live Studios, Foto Club BKK, a co-working café by PunThai Coffee, and creative networking.

· Lifestyle and Family Zone: family-friendly attractions from Jurassic World to wellness showcases and carnival-style entertainment.

· Thai Taste Zone: over 95 restaurants featured on TikTok plus celebrity-owned eateries, chef workshops, and fine-dining demonstrations.

Performances and highlights

Across the four days, the central stage will feature live music, Thai textile fashion shows, contemporary instrument performances, and promotions such as “100 Baht to Work and Travel.” Concerts and appearances include Keng Harit and Namping Napaskorn (9 October), Palmy and the Song Thep likay troupe (10 October), Yuki Haithongkham (11 October), and Lamyai Haithongkham with molam ensemble Rabiab Watasilp (12 October).

Sustainable and accessible

The fair runs daily from 10:00 to 21:00 at Hall 3–4, G Floor, Queen Sirikit National Convention Centre, with easy access via MRT Blue Line (QSNCC Station), bus lines 136 and 185, taxis, and ride-hailing services. Aligned with TAT’s sustainable tourism goals, the programme integrates eco-friendly practices to promote responsible travel and environmental awareness.

Further information: Facebook: ThailandFestival or TAT Contact Centre 1672 Travel Buddy.