Tourexpi
January
30th is World Croissant Day. The perfect occasion for Sofitel to launch
its Haute Croissanterie concept, which invites chefs around the world to
reinvent the delicious French breakfast icon.
One
of the most delicious French symbols of them all. A crisp, flaky and piping hot
croissant, straight from the oven. A distinctive pastry reinterpreted worldwide
in the Sofitel hotels as the brand celebrates its 60th anniversary this year.
Where
croissants become Haute Couture
An
iconic French pastry treat, the butter croissant continues to delight anyone
and everyone with a sweet or savory tooth – everywhere in the world. On January
30th, World Croissant Day, Sofitel unveils its brand-new concept: the Haute
Croissanterie. Initially, this unprecedented experience is launched by
ambassadors from three hotels of the brand: Sofitel Dubai The Obelisk in the
United Arab Emirates, Sofitel Ambassador Seoul Hotel in South Korea, and
Sofitel Legend Casco Viejo in Panama. Together, they perfected the recipe of
their Pur Beurre croissant promising the best croissants in town. The
ambassadors have collectively trained other pastry chefs in their region to
spread their excellence and savoir-faire during a dedicated week in Dubai.
Thanks to these 3 ambassadors, 30 Sofitel properties will launch Haute
Croissanterie. These emblematic destinations will introduce their local
creations named “cultural link” croissants, to represent Sofitel, defined by
its logo that is a symbol of the bond that connects cultures around the world.
Sofitel’s
consultant chef at Sofitel, Anne-Cécile Degenne, who has trained all over
the planet, came up with this original concept. A devotee of upscale
establishments, she searches out high-quality products and enhances them with
her unique savoir-faire. In recent months, she worked closely with the kitchen
staff of three hotels selected to showcase the Haute Croissanterie. Together,
these culinary teams developed new sweet and savory recipes that will be
available in our pastry shops from the end of January.
Anne-Cécile
Degenne states: "Fascinated by French pastry since forever, it's a dream
to deploy a concept internationally that unites the brigades of Sofitel hotels,
turning the art of cooking into a universal language. Through our
Haute Croissanterie concept, we've managed to bring together a
community of passionate pastry chefs from around the world, who have enjoyed
competing creatively together to surprise and delight our customers by
reimagining the universal emblem of the French breakfast."
Where
chefs become ambassadors
At
Sofitel Dubai The Obelisk, chef Romain Castet (finalist in the
Gault&Millau Pastry Chef of the Year contest) will propose his Green
Goat, a version with avocado and local goat's cheese, at Bijou Pâtisserie.
At
Sofitel Legend Casco Viejo (Panama), chef John Moreno elevated the
Vera Café menu with its Zesty Symphony croissant, with delicious
lemony notes.
Finally,
at the Jardin d’Hiver café in the Sofitel Ambassador Seoul Hotel (South Korea),
chef Henry Kim has created a Spicy Gochujang Galore croissant,
a fusion of Korean spices and French finesse.
Nicolas
Gronier, Vice President of Global Marketing for Sofitel, explains: "As the
first
international hotel brand originating from France,
with more than 265 restaurants and bars in
120 hotels worldwide, Sofitel is a
global ambassador of what we love to call 'French
zest.' Therefore, on the eve of
the brand's 60th anniversary, we have chosen to
highlight the iconic indulgence of French pastry: the croissant.
By tapping into the creativity and unique expertise
of our chefs, we aim to take our customers on
a unique culinary and
cultural journey worldwide, seamlessly combining French
excellence with the incredible local flavors unique
to each culture."
Where
gifts have never been more appetizing
On
January 30th, the three pastry shops of these hotels will give 60 croissants to
60 lucky aesthetes – a nod to Sofitel hotels, which are celebrating their 60th
anniversary this year. These guests will get a scrumptious glimpse of a diverse
culinary palette and a little taste of the French art of living.
Where
the Haute Croissanterie can be enjoyed all year long
This
exciting new concept is here to stay. Seasonally, our chef ambassadors will
reveal new croissant recipes. And, thanks to monthly breakfast events, the
Haute Croissanterie is sure to leave a lasting – and delicious – impression.
Image
Credit: © Sofitel
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