Tourexpi
To address the main topics, the meeting will focus
on health and wellness tourism, sustainability, the promotion of premium
tourism in mountain areas, emerging tourism products and the training and
recruitment of human talent.
On this occasion, UN Tourism will present its
recent report prepared together with the Mountain Partnership (MP) of the Food
and Agriculture Organization of the United Nations (FAO) “Understanding and
Quantifying Mountain Tourism”. Best Tourism Villages by UN Tourism awardees
will also be represented by Saas-Fee of the Swiss region of Valais (BTV in
2021), St. Anton am Arlberg of Austria (BTV 2023) and Ordino of Andorra (BTV in
2023).
Reflecting the demand of today’s tourist
This year, as a new element, the Congress will
focus on the theme of "wellbeing", reflecting the demand of today’s
tourists and the need to adapt offerings to new trends among travellers and to
the challenges posed for mountain destinations by the need for diversification
and the advance of climate change.
Organized by the Government of Andorra and UN
Tourism, with the collaboration of the Comú (municipal government) of Encamp,
the Congress also has the support of other municipalities in Andorra and two
main sponsors: Andorra Telecom as technological sponsor and Creand Crèdit
Andorrà as silver sponsor.
Experiences in the implementation of "wellness
tourism" will be featured by speakers such as Lászlo Puczko, CEO of Health
Tourism Worldwide, Joan Muro, President of the Health Tourism Association of
Andorra Health Destination, and Emma Haefeli, Marketing Director of CHENOT
GROUP (Switzerland), among others.
Another topic to be discussed will be that of
"spa tourism", with a view to further developing this segment in
mountain areas with the participation in the Congress of Csilla Mezősi,
Secretary-General of the European Spas Association.
Sustainability will also be a key subject, with
interventions such as that of Javier Corso, who will present the project that
National Geographic has carried out together with Andorra Turisme to manage the
impact of the sector on the environment and on people entitled: “Andorra al
natural, el entorno en el que germinan las ideas" (Andorra in its natural
state: an environment where ideas germinate). Javier Corso is a National
Geographic Explorer, a distinction that is only accorded to a handful of people
around the world who work to protect the planet.
Education and capacity building will also have a
prominent place in this edition of the Congress, where Rui Zhou, President of
the Bella Vista Institute of Higher Education in Switzerland, together with
María Abellanett, President of CETT in Barcelona, will discuss the human
resources challenges and needs in mountain tourism for the near future.
Sport will be another prominent theme, to be
developed by David Astrié, Director of Icònic Andorra, who will present the
medical-sports residential centre that aims to become a European and world
leader for sports training at altitude. Successful experiences of
representatives from Best of the Alps, Lech Zürs Tourism (Austria), the
Pyrenees and Pic du Midi Agency (France) will also be highlighted.
Image
Credit: © AA
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