Tourexpi
UN Tourism Launches Investment Guidelines: ‘Tourism Doing Business: Investing in Indonesia’
Indonesia
attracted USD 60 billion in foreign direct investment (FDI) across all sectors
in 2024, surpassing its ten-year average. Tourism alone has brought in USD 16.1
billion since 2018, with foreign investors contributing USD 5.6 billion (34.7%)
and domestic investors USD 10.5 billion (66.3%).
From
the white sands of Lombok to the cultural treasures of Borobudur, Indonesia has
become a magnet for tourism investment thanks to a unique combination
of government commitment, business-friendly reforms, and iconic destinations.
Key
highlights for investors include:
·
10 Super Priority Destinations, such
as Lake Toba, Raja Ampat, and Labuan Bajo.
·
3 Regenerative Tourism Destinations in
Bali, Riau Islands, and Jakarta.
·
Ambitious short-term strategies,
including Clean Tourism Movement, Tourism 5,0, Up-Scaled Tourism, Indonesians
Intellectual Property-based events, and Tourism Village Programme.
·
11 Special Tourism Economic Zones,
designed to streamline investment and development.
UN
Tourism Secretary-General Zurab Pololikashvili says: "Indonesia's
proactive tourism strategy shows how vision and investment can turn
destinations into engines for inclusive, sustainable growth. With strong
public-private partnerships and a clear development roadmap, Indonesia
continues to lead by example in the region."
Indonesia’s
proactive tourism strategy shows how vision and investment can turn
destinations into engines for inclusive, sustainable growth
The Tourism
Doing Business: Investing in Indonesia guidelines were developed in
collaboration with Indonesia’s Ministry of Tourism and aim to support both
domestic and international investors in navigating the evolving tourism
landscape of the country.
The
Minister of Tourism of the Republic of Indonesia Widiyanti Putri Wardhana says:
“These Guideline are a significant milestone in our ongoing work to position
Indonesia as a leading destination for tourism investment and business. It is
more than just a tool. It’s a roadmap to help investors navigate and unlock the
immense potential of Indonesia’s thriving tourism sector.”
Image
Credit: © UN Tourism
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