Tourexpi
The report assesses into the current situation and
challenges of tourism data at the city level. The analysis will help
advance the creation of global database of urban tourism, enabling better
understanding and benchmarking of its size and value, both globally and by
region.
More and better data needed
The new report provides an overview of the current
situation of tourism data collection and reporting in 22 destinations in
Africa, the Americas, Asia and the Pacific, Europe and the Middle East. The
study:
Identifies existing indicators and relevant data,
highlighting the efforts taken to pave the path towards a creation of a global
urban tourism database.
Addresses the importance of measuring impacts
beyond the economic factors and adding the socio-cultural and
environmental dimensions of city tourism.
Provides an overview of the potential use of big
data for measuring urban tourism, including the main challenges, with a view to
enhancing key elements of a smart destination including technology and
governance.
The report was launched during the 2024 edition of
the leading global travel and tourism trade fair, ITB Berlin
Towards a global urban tourism database
UN Tourism, with the support of the the United
Nations Statistics Division (UNSD), the International Labour Organization (ILO)
and other parties, is leading the development of a Statistical
Framework for Measuring the Sustainability of Tourism (SF-MST). This
will develop a common approach to building harmonized data at the national and
subnational level to support the analysis of tourism activity and its
sustainability at all scales.
To date, the UN
Tourism International Network of Sustainable Tourism Observatories has
played a crucial role in helping destinations in its endeavours towards
monitoring and evaluating the economic, environmental and social impacts of
tourism fostering sustainable tourism practices locally and globally.
Image
Credit: © UN Tourism
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