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UN Tourism and UNCTAD Unveil Guiding Principles for Sustainable Investment in Tourism
The
joint "Guiding Principles for Sustainable Investment in Tourism" are
designed to guide policymakers and stakeholders in efforts to build a more
comprehensive investment framework aimed at steering global tourism investments
towards a more sustainable and inclusive future.
The
18 Guiding Principles create a pioneering framework for policies that aim to
attract sustainable investment in tourism. They offer a roadmap to achieve a
set of multifaceted objectives and are grounded in a comprehensive policy
approach that integrates governance, economic, sociocultural, and environmental
dimensions. The four constituent dimensions of the principles are connected and
interacting and many of the principles mutually support one another. Investment
in sustainable tourism takes all four dimensions into account and creates
inclusive long-term growth that aligns in all aspects with the SDGs. The
Guiding Principles:
·
Support the establishment, at the
sub-national, national and international level of appropriate policies,
guidelines, institutions and regulations, in accordance with national
priorities and legislation, for promoting and supporting sustainable tourism development.
·
Advocate policies that attract
responsible investments aligned with the Sustainable Development Goals (SDGs).
·
Underscore the importance of
public-private partnerships, the integration of innovative technologies, and
the engagement of local communities in decision-making processes.
UN
Tourism Secretary-General, Zurab Pololikashvili says: "The tourism
sector holds the potential to drive sustainable economic growth, but only if we
embrace investment practices that align with the needs of the environment and
society. By implementing these Guiding Principles, we can foster a global
tourism sector that is not only profitable but also sustainable and
transformative. This approach will ensure that tourism contributes positively
to the health of our planet, enriches the cultural fabric of our societies and
drives long-term prosperity for future generations."
Rebeca
Grynspan, Secretary-General, United Nations Conference on Trade and
Development, says: "Tourism is a vital economic engine that
fosters mutual understanding and sustainable development. By embedding
sustainability in tourism investments, we can ensure that this sector becomes a
catalyst for transformative and inclusive growth, benefiting economies and
communities alike. The Guiding Principles offer a strategic roadmap for
policymakers, investors and stakeholders to navigate the complexities of sustainable
tourism investment."
Platforming
tourism investments at the Annual Investment Congress (AIM)
The
joint report was launched as part of the Annual
Investment Congress (AIM), held in Abu Dhabi, (UAE) on 8 April 2025,
within UN Tourism's "Ministerial Roundtable on Investment in Tourism:
Shaping Tourism Investment Opportunities through Policy Innovation" in
collaboration with AIM and with the full support of UNCTAD. This marks the
first time ever that UN Tourism and UNCTAD have collaborated on preparing a
comprehensive investment framework aimed at steering global tourism investments
towards a more sustainable and inclusive future.
UNCTAD
and UN Tourism invite governments, investors, and industry stakeholders to
adopt these principles in their policies and strategies. By doing so, they can
ensure that the tourism sector thrives in a sustainable and inclusive manner,
creating lasting positive impacts for generations to come.
For
more information, visit UNCTAD and UN Tourism.
Image
Credit: © UN Tourism
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