Tourexpi
The "Empowering Young Women: sustainable
livelihoods through tourism" initiative aims to support women at every
stage of their careers in the sector, while also advancing several of
the Sustainable Development Goals, including those related to gender
equality, inclusive and sustainable economic growth, full and productive
employment and decent work for all. The project will also count on the support
of Invest Moldova Agency, and the Moldova State University, with funding from
the Estonian Development Cooperation of the Ministry of Foreign Affairs of the
Republic of Estonia.
Training the Trainers for a ripple effect
To kick off the initiative, a pilot tourism skills
training session, led by nine pioneering female trainers and five rural women
entrepreneurs was held in Puhoi (26-27 February). Covering a diverse curriculum
from Tourist Safety and Security to Digital Literacy, this session marks the
first of many, with plans to extend training to approximately 200 rural women
across Moldova in April 2024.
UN Tourism's experts then worked with women
identified as potential trainers in tourism skills and in advancing gender
equality. The support focused on the significance of gender equality in
tourism, global challenges women face in the sector, and reviewed best
practices for women's empowerment. This strategy aims to cultivate a
self-sustaining cycle of mentorship and growth among female trainers in
Moldova, paving the way for enduring professional development.
Championing Gender Equality through expertise
Natalia Bayona, Executive Director of UN Tourism
says: "Women are crucial to tourism sector, accounting for 54% of the
global workforce. Nevertheless, gender inequality is still a real challenge,
with 42% of women were working in the informal economy versus 32% of men, and
women were paid 14.7% less on average than men. Education and capacity building
programmes are key to transforming both the sector and women's future"
Andrei Chistol, State Secretary, Ministry of
Culture of the Republic of Moldova: "Rural tourism is one of the
priorities for the Ministry of Culture in Moldova. Training the capacities of
200 women in the field of tourism will contribute substantially to the
development and consolidation of rural communities, the creation of new jobs,
and promote new tourist destinations that will enhance potential of the
Republic of Moldova as a destination."
"The pilot program, led by pioneering female
trainers, exemplifies the immediate impact of this initiative, providing
hands-on training to rural women entrepreneurs and paving the way for further
expansion across the country. Moreover, the focus on championing gender
equality within the tourism sector underscores the initiative's commitment to
fostering inclusivity and diversity and this project showcasing the
transformative potential of collaboration and concerted efforts," said
Otilia Dandara, First Deputy Rector of Moldova State University.
Image
Credit: © UN Tourism
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