Tourexpi
Social enterprises in tourism provide a vital impetus for sustainable development
Back in 2019 Prof. Dr. Claudia Brözel of the
University for Sustainable Development in Eberswalde joined forces with ITB
Berlin, the Berlin Travel Festival and Travel Massive to launch and develop a
competition for social enterprises in tourism. This globally unique competition
is being held this year for the fifth time. To start it off Prof. Claudia
Brözel presented new partners in this project and new members of its jury on
Wednesday on the Hybrid Stage at ITB Berlin, and also joined with international
experts to provide details about the significance of social enterprises in
tourism.
Speaking from the USA, Prof. Carole Carlson of
Brandeis University explained the many different and positive effects that
tourism brings. It leads to cultural exchanges and economic growth, creates
employment and offers career opportunities, provides opportunities to get
involved as volunteers, donors and sponsors, and is a driving force in the
worldwide spread of innovations. “In this way tourism supports almost all 17
sustainability objectives of the United Nations”, Carlson explained. She also
pointed out that all the providers of tourism services can contribute to
meeting the sustainability objectives of the UN in the accommodation and
hospitality sectors, transport, tour operators and all the other service
providers in all areas of tourism.
Prof. Carole Carlson presented one exemplary and
innovative social enterprise from each of these areas. From the catering and
hotel sector she presented STREETS International, a social enterprise that
enables disadvantaged orphan children in Vietnam and Cambodia to obtain
training in catering. She gave an outstanding example from the transport
sector, Ebikes4Africa, whose e-bikes in Namibia can be charged up using solar
energy.
Among tour operators she chose Ancestral Teacher, a
social enterprise in South America which facilitates meetings with indigenous
peoples in order to share in their knowledge. In the field of tourism services
she selected Valueable, an organisation that was originally set up in Italy and
is now active in eight European countries, enabling over 300 people with
learning difficulties, especially with Downs syndrome, to find employment in
the hospitality sector.
Since 2019 an important motivation for social
enterprises has been provided by the "Social Entrepreneurship Competition
in Tourism", which is being held this year for the fifth time. Entries are
being invited from relevant enterprises from 1 April. This year the jury for
this award has been expanded to include representatives of Amadeus and
Booking.com. Audrey Mourguiart, Head of Social Innovation for Amadeus, reported
in Berlin that her company has also set up a programme to promote innovation,
under the name Travel4Impact. Anyone who is interested can apply for the fourth
and current round of awards during the coming weeks.
Image
Credit: © Messe Berlin GmbH
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