Tourexpi
With
the latest UN Tourism data showing international arrivals returning to 87%
of pre-pandemic levels at the end of 2023, emphasis has now shifted to
protecting the sector from future shocks. The official visit of the delegation
led by Secretary-General Zurab Pololikashvili coincided with the second Global
Tourism Resilience Day. A series of high-level meetings in Jamaica also
advanced shared efforts around ethical, inclusive and sustainable tourism as
well as the priorities of education and investment.
Investments
and education to build resilience
Through
the work of UN Tourism, Global Tourism Resilience Day (17 September) was
established by the United Nations General Assembly in 2023 with the aim of
protecting the sector, including its businesses and workers, from future
shocks. The second annual celebration was held in Montego Bay, Jamaica, itself
one of the leading destinations in the Caribbean and Americas. UN Tourism
Secretary-General Pololikashvili joined Jamaican Minister of Tourism Edmund
Bartlett and leaders from the public and private sectors for a special one-day
conference on the theme. UN Tourism advanced work for greater resilience
through:
Investments: As
part of an ongoing collaboration with the Development Bank of Latina American
and the Caribbean (CAF), UN Tourism will add to its collection of “Tourism
Doing Business” investment guidelines with an edition focused on Jamaica. The
guidelines will identify opportunities for investors in the country’s tourism
sector, with a focus on sustainable and resilient infrastructure.
Education: In
Montego Bay, the UN Tourism delegation advanced plans to work with Jamaica’s
Centre for Resilience on a number of new, targeted education programmes. UN
Tourism will also work with the Ministry of Tourism to explore plans to
establish a Tourism Academy in Collaboration with UN Tourism. The Academy would
serve the wider Caribbean region.
“Resilience
takes many forms,” the UN Tourism Secretary-General said opening the
conference. “Every level of tourism must be ready to deal with shocks and
emergencies and able to adapt to whatever challenge comes our way. For many
developing countries, including the least developed countries, small island
developing states, countries in Africa and middle-income countries – we cannot
allow the lifeline of tourism to be cut for too long."
Jamaica’s
Prime Minister welcomes UN Tourism
On
the eve of the Global Tourism Resilience Day celebrations, Prime Minister
Andrew Holness, met with Secretary-General Pololikashvili to discuss shared
priorities for growing tourism in size and impact across both Jamaica and the
wider Caribbean region. The Prime Minister also invited the UN Tourism
leadership to join the official opening of Parliament.
Image
Credit: © UN Tourism
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