Tourexpi
Radisson Meetings Unbound allows meeting and
event planners to unleash their creativity and tap into the world of
AI-technology to generate new ideas beyond conventional meetings and events
boundaries, share event inspiration, and bring their imagination to life
through future-thinking creations of dream event spaces.
Delivering memorable events is at the heart of
Radisson Hotel Group’s Radisson Meetings Unbound value proposition,
that celebrates the power of creativity in events by empowering event
professionals to envision the future of memorable meetings and events. Radisson
Meetings Unbound unlocks the doors to new meeting possibilities and
transforms the Group’s venues into dynamic playgrounds where creative minds can
develop new ideas and share event inspiration.
To celebrate this new value proposition, Radisson
Hotel Group has brought together its visionary digital innovation with its
meetings and events expertise to launch the Radisson Meetings Dream
Machine. Using a customized generative AI tool, the Radisson Meetings
Dream Machine enables event professionals to go beyond the conventional
boundaries, from conceptualization to visualization. Event professionals can
use the platform to create visually stunning representations of their of dream
event spaces. In addition, event inspiration will be shared through thought
leadership such as how to personalize event experiences with AI and real
case studies of successful innovative event formats.
To bring the Radisson Meetings Dream Machine to
life, the Group is organizing a series of experiential creative workshops
and “infinity rooms” in key destinations across Europe and
Africa. Radisson Hotel Group’s “infinity room” is an immersive experience
designed to help event planners step out of their comfort zone to redefine and
expand their approach to meetings and events. Entering an almost pitch-black
meeting room, participants are led through a series of deep-focus visualization
exercises to help them think about the current challenges they face when
organizing meetings and how to navigate these different event constraints, by
placing a particular emphasis on sensory experiences such as lighting and
sound. As organizers progress through the different stages of the event
planning process, the room gradually lightens, slowly revealing infinity
patterns, designed to facilitate co-creation and collaborative innovation.
The first “infinity room” was recently launched
at Park Inn by Radisson Amsterdam City West. The Radisson
Meetings Dream Machine events roadshow will continue with creative and
immersive events in Düsseldorf, Copenhagen, Manchester, and Johannesburg. The
concept will be brought to life in the coming months at select Radisson Hotel
Group properties in collaboration with the Group’s network of strong local
partners.
“In a crowded conference landscape, impressing
event organizers and delegates is difficult. Delegates expect to be fully
immersed and engaged in return for taking the time and effort to attend an
event. Inspiration and creativity are needed now more than ever before. At
Radisson Meetings, we remain committed to helping our partners unlock the doors
to new meeting possibilities. Radisson Meetings Unbound and Radisson Meetings
Dream Machine embody our company ethos to ensure that Every Moment Matters by leveraging
the latest in digital innovation. Using pioneering AI technology, our event
venues will be transformed into playgrounds where ideas soar, connections
deepen, and creativity blossoms. Every day, everywhere, every time, we work
hard to think outside the box, and bring event visions to life, and are proud
to unveil this exciting new offering and creative platform,” says Daniela
Dumitrescu, Global Marketing Strategy Director, Radisson Hotel Group.
Radisson Meetings Unbound is the latest
pioneering offering from Radisson Hotel Group’s world-leading Radisson Meetings
team which offers the most dynamic, flexible, and functional solutions in the
modern meetings and events marketplace. In 2019, Radisson Hotel Group was the
first hotel group to make all meetings and events held across any of the
Group’s properties globally carbon neutral, offsetting over 87 thousand tons of
carbon to date for its clients. Radisson Meetings Unbound is aligned
with the Group’s heightened focus on digital innovation which has established
it as a leading digital innovation visionary. The Group was one of the first in
the hospitality industry to release successful customer-first, innovative
digital experiences based on immersive content and digital replicas that
revolutionize the way meeting planners can explore meeting rooms and the
different set-ups, book directly, or send a request for a proposal for that
specific space alongside immersive virtual tours that provide floor plans,
dollhouse views, and an exact digital replicas of the hotel. The benefit of
this technology also extends to the in-house event teams, as they can show
different meeting room set-ups in real-time through any smartphones or VR
goggles.
For more details about Radisson Meetings Unbound
and the Radisson Meetings Dream Machine, please visit: https://www.radissonhotels.com/en-us/meeting-conference-hotels/meetings-unbound
Image
Credit: © Radisson Hotel Group
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