Tourexpi
The Yucatán Tourism
Observatory was established in 2018 to generate and manage information around
tourism development. This work has identified key challenges and opportunities
and so led to the design of relevant policies aimed at supporting the
destination’s overall sustainable development, thereby increasing its
competitiveness. Joining the INSTO Network will help Yucatán manage tourism
development in a responsible and sustainable manner, taking a holistic
view in developing adequate and innovative strategies for “rethinking” tourism.
UNWTO
Secretary-General Zurab Pololikashvili said: “In this time of rethinking
tourism, measurement is increasingly important as it provides a better
understanding of where a destination stands and where it wants to go. The INSTO
network provides an opportunity to work together to ensure that tourism is a
tool that contributes to sustainable development. We are very pleased to
welcome Yucatán as a new member.”
Green and sustainable
future plans for Yucatán´s tourism
Yucatán is home to
the Maya, has an extensive coastline, is mostly covered by forests, jungles and
has numerous cenotes, sinkholes created by collapsed limestone rocks that
expose groundwater. This and other tourism resources attracted 2.1 million
overnight tourists in 2019, two-thirds of them domestic tourists. Tourism GDP
accounts for 11,1% of Yucatán’s overall GDP. According to the vision of the
Secretariat of Tourism of the State of Yucatán (SEFOTUR) “In 2030 tourism is
widely recognized as a key sector that benefits Yucatán society, and to conduct
tourism development in consensus with industry actors and with a full insertion
of society in the benefits of tourism”. Among the environmental priorities climate
action, ecosystem restoration and conservation, water quality preservation, and
sustainable energy supply are cited, as well as the need to create a culture of
sustainability within Yucatán society.
Yucatan's Secretary
of Tourism, Michelle Fridman Hirsch, noted: "We are very pleased to have
been enrolled in the UNWTO's INSTO network, as we become the second Observatory
in Mexico to be part of this network, which will allow us to better evaluate
the impact of tourism in Yucatan and contribute with better data to global
sustainable tourism".
Yucatán’s Tourism
Observatory will monitor the 11 mandatory INSTO key areas for tourism
sustainability: tourism seasonality, employment, economic benefits of the
destination, energy management, water management, wastewater management, solid
waste management, climate action, accessibility, local satisfaction and
governance.
Image Credit: © AA
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