Tourexpi
Marriott
International, Inc. announced it has signed an agreement in collaboration with
Vasilakis SA to bring the JW Marriott brand to Greece. Anticipated to open in
2025, JW Marriott Crete Resort & Spa will span 100 acres of coastal beauty
and will be a haven for travelers who seek a luxury escape paired with
exceptional service and holistic well-being experiences.
SWOT Hospitality, known for its
expertise in managing luxury hotels across Greece, will collaborate with
Vasilakis SA and Marriott International as the third-party operator for the
franchised property.
“Greece
remains as one of the most attractive destinations for today’s global
traveller, and the signing of JW Marriott Crete Resort & Spa reflects the
continued demand we are seeing for luxury accommodation across the
country,” says Jerome Briet, Chief Development Officer, Europe, Middle
East & Africa, Marriott International. “We look forward to working with
Vasilakis SA and SWOT Hospitality to introduce the brand’s legacy of
extraordinary hospitality, thoughtful design, and enriching well-being
experiences to the island destination of Crete.”
Designed
by acclaimed architecture firm Block722, JW Marriott Crete Resort & Spa is
anticipated to blend modern elegance with authentic Cretan heritage. The resort
is slated to offer 160 stylishly appointed luxury guestrooms with all suites
and villas featuring a private pool or jacuzzi.
Design
plans for the resort also comprise multiple tranquil wellness spaces inviting
guests to fully embrace the here and now including a JW Garden and five
culinary experiences, inclusive of a traditional Cretan restaurant and a beach
dining venue. Additionally, the property will offer multiple swimming pools, a
fitness centre, beach club, spa and Family by JW experiences.
“We
are delighted to announce the opening of the first JW Marriott resort in
Greece, marking a significant milestone for our company. The collaboration with
SWOT hospitality, marked by their expertise and unwavering commitment, has
already demonstrated the success that this project is destined for,” says
Antonios Vasilakis, Owner of Vasilakis SA. “The values of JW Marriott align
perfectly with our vision for this project, and we are confident that this
brand will elevate the hospitality experience in Greece and set a new standard
of luxury for our guests.”
JW
Marriott Crete Resort & Spa will be situated in the outskirts of the town
Chania along Marathi Beach, which is known for its crystal clear, shallow water
and is regarded as a popular starting point for excursions in Crete. Chania is
a charming medieval town home to some of the most beautiful beaches in Greece,
castles, and a breathtaking natural landscape. The property will be in close
proximity to Chania Airport, and a two-hour drive from Heraklion International
Airport
"As
a team, we are thrilled to announce our collaboration with Marriott
International, and we are especially grateful for the trust placed in us by
Vasilakis S.A.,” says Stelios Koutsivitis, President of SWOT Hospitality. “The
debut οf JW Marriott Crete Resort & Spa will redefine luxury hospitality in
the Mediterranean, and also reinforces Greece’s position as an attractive
destination for luxury brands and international jetsetters.”
Image
Credit: © JW Marriott
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