Hilton to Hit 1,000 Hotels in EMEA and Launch Tempo by Hilton Brand in Region

International

Hilton on course to increase EMEA presence by a further 50% in the next five years as new brand entry confirmed and momentum behind Spark by Hilton continues.

Hilton (NYSE: HLT) has today announced that the company will hit 1,000 hotels in its Europe, Middle East and Africa (EMEA) region this Spring. Additionally, Hilton’s strong growth trajectory is set to be boosted further by the introduction of new brands, including the launch of Tempo by Hilton in the region and two further country debuts for Spark by Hilton.

In the coming weeks, Hilton will celebrate a significant milestone by opening its 1,000th hotel in the EMEA region, highlighting the company's rapid growth and expansion in recent years. Recent openings such as Signia by Hilton Amman, Canopy by Hilton Cape Town Longkloof, and Spark by Hilton Stuttgart Sindelfingen, along with upcoming openings of Sax Paris, LXR Hotels & Resorts, Hilton Turin Centre, Adia Aluma Athens, Curio Collection by Hilton and The Marcus Hotel Portrush, Tapestry Collection by Hilton, are all driving Hilton towards this milestone in EMEA. Last year, Hilton also announced an exclusive partnership with Small Luxury Hotels of the World (SLH), expanding its portfolio of luxury hotel experiences.

Building on its strong growth, Hilton is scheduled to launch its stylish and contemporary lifestyle brand Tempo by Hilton in EMEA. Tempo by Hilton Belfast City Centre, Tempo by Hilton Lisbon Parque das Nações and Tempo by Hilton Reykjavik are the first confirmed EMEA signings for this brand, designed for the ambitious, modern traveller and with wellbeing front and centre. Following Spark by Hilton’s recent 100 hotel milestone, the brand is set for further growth with the signings of Spark by Hilton Van City Centre and Spark by Hilton Madrid Alcalá, marking country debuts in Türkiye and Spain.

Simon Vincent CBE, executive vice president & president, Europe, Middle East & Africa, Hilton, said, “We’re thrilled to be reaching the impressive milestone of 1,000 hotels across 77 countries in EMEA. Fuelled by new brand launches, several upcoming openings and our strategic partnership with Small Luxury Hotels of the World, our customers and more than 210 million Hilton Honors members can now stay at 19 out of Hilton’s 24 brands. Our regional growth trajectory remains stronger than ever with more than 450 hotels in our pipeline, a reflection of the significant strides we are making towards our ambition to serve any customer, at any price point, anywhere in the world they want to stay.”

Tempo by Hilton

Tempo by Hilton Belfast City Centre

Following a franchise agreement with Loughview Centre House Limited, Tempo by Hilton Belfast City Centre will be located in the prime shopping district in Belfast’s city centre. The 144-room hotel will offer guests thoughtfully designed accommodation and a fitness space to help guests relax and recharge whilst also maintaining their routine. The hotel will also feature an open lobby concept with dedicated spaces to relax, work and dine.

Tempo by Hilton Reykjavik

As part of a franchise agreement with Bohemian Hotels ehf, this central Reykjavik property is set to open in 2027 in the vibrant Hlemmur area in the city centre by the historic Freemasons' Hall. Guest rooms will be designed with wellbeing in mind, and the hotel will include dynamic communal spaces for collaboration or focused work, as well as healthy café-style dining.

Tempo by Hilton Lisbon Parque das Nações

Located in Lisbon’s main business district and an important commercial area, Tempo by Hilton Lisbon Parque das Nações will join Hilton’s portfolio following a management agreement with Kronos Real Estate Group. Integrated in a new mixed-use development called MIMA by Kronos Homes, the hotel features 142 purposefully designed guest rooms and an onsite fitness space, enabling guests to balance their day by powering up in the morning and unwinding in the evening. Additionally, the hotel will have a restaurant and bar area, ensuring guests have access to everything they need to sustain energy and boost focus during their stay.

Spark by Hilton

Hilton’s cost-effective, conversion-friendly brand opened its first property in EMEA in 2024 with Spark by Hilton London Romford, and since then the brand has debuted in Austria, Germany and Poland. Hilton also recently announced the signings of three Spark by Hilton properties in France, which are all due to open in 2026.

Spark by Hilton Madrid Alcalá

The 95-room Spark by Hilton Madrid Alcalá is set to open in summer 2025, marking the debut for Hilton’s premium economy brand in Spain, following a franchise agreement with Societe Hoteliere Economique D'Investissement de Gerone Nord. The hotel will be situated in San Blas-Canillejas, a neighbourhood to the east of Madrid's city centre.

Spark by Hilton Van City Centre

Part of a franchise agreement with the Gultepe family, Spark by Hilton Van City Centre will mark the debut of Spark by Hilton in Türkiye. Set to open in September 2025, the new property will feature 60 rooms and a restaurant, along with other key Spark by Hilton amenities such as the signature Hydration Cart and 24-hour retail market for on-the-go travellers to purchase food and drink around the clock.

Guests of all Hilton properties are able to benefit from the award-winning Hilton Honors guest loyalty programme, allowing more than 210 million members who book directly with Hilton to earn Points for hotel stays and experiences. Hilton Honors members can also unlock access to instant rewards and benefits, such as contactless check-in with room selection and exclusive member discounts.