Tourexpi
Following
an extensive renovation, the renowned hotel will join the prestigious Sofitel
Legend brand, a collection of historic luxury hotels combining exceptional
heritage and authentic service. This decision is supportive of Courbet's
strategy to forge partnerships with leaders in the global hotel industry for
the management of its hotel portfolio, and also aligns with Accor’s global
development strategy, which includes targeted expansion for Sofitel Legend as
well as continued growth of its other luxury and lifestyle brands.
The
Mozart Prague is owned by the Courbet group and has been part of the Ott family
heritage since 1999. The iconic hotel sits in the Old Town district in the
heart of the Czech capital and is well-located at the base of the Charles
Bridge with picturesque views of Prague Castle. The Hotel dates back to the
17th century and has a rich history, having hosted numerous celebrities such as
Wolfgang Amadeus Mozart, Wagner, and more recently Vaclav Havel.
Sofitel
Legend: a high-value luxury hotel brand
Drawing
on its rich historical and cultural heritage, The Mozart Prague hotel perfectly
embodies Sofitel Legend’s spirit and DNA. The exclusive portfolio of
unparalleled Sofitel Legend destinations is part of Sofitel, the only luxury
hotel brand of French origin to have expanded internationally, which advocates
hospitality that blends heartfelt, genuine, and committed luxury with a French
zest.
The
addition of The Mozart Prague hotel to Sofitel Legend will make it the seventh
jewel in the brand’s unique and exclusive portfolio of luxury establishments.
The Sofitel Legend brand comprises iconic hotels appreciated for their timeless
elegance, bearing witness to historical moments that have created unique
atmospheres that tell stories of the past. From the writing of Agatha
Christie's masterpiece "Death on the Nile" to Charlie Chaplin and
Paulette Godard's honeymoon, and even the birth of James Bond, The Mozart
Prague joins this select network to share the story of where Wolfgang Amadeus
Mozart wrote six German dances.
The
hotel will be the second Sofitel Legend in Europe, joining the ranks of Sofitel
Legend The Grand in Amsterdam, Netherlands. Worldwide, other hotels in the
brand’s portfolio include Sofitel Legend Old Cataract in Aswan, Egypt; Sofitel
Legend Casco Viejo in Panama City, Panama; Sofitel Legend Santa Clara in
Cartagena, Colombia; Sofitel Legend The Metropole in Hanoi, Vietnam; and
Sofitel Legend People's Grand in Xi'an, China.
The
hotel will offer another perspective of the city of Prague: an elegant city,
steeped in its past and culture.
Official
opening expected 2027
The
hotel will undergo an ambitious renovation program with Ivo Nahalka, a renowned
Prague architect, to meet the standards of the Sofitel Legend brand. Further
enhancing the luxury experience at the hotel will be a new restaurant featuring
a globally recognized brand. Throughout the entire revitalization process, an
exacting and careful approach will be taken with the famed hotel’s majestic
exteriors, which will be honored and respected. Indeed, The Mozart Prague hotel
is an emblematic building with a unique history and connection to the city of
Prague and its heritage.
Until
the start of the refurbishment works, The Mozart Prague will be managed by
Accor under a white label and will retain its existing signage. Once the
renovation activity is complete, expected in 2027, the hotel will reopen as the
Sofitel Legend The Mozart Prague.
Two
companies sharing common values
The
Accor group and Sofitel Legend emerged as the clear choice for management of
The Mozart Prague hotel. More specifically, the Sofitel Legend brand perfectly
aligns with the authenticity of the location, steeped in history and
refinement, and has the experience and global standing to help preserve the
original soul of this incredible building.
Jean-François
Ott, President of Courbet, explains: "Prague is my heart's city. I bought
my first building there in 1990 with all my savings. I settled there, built my
life, and started a family. I love this city, respect it, and cherish it. I
have owned The Mozart Prague for 25 years, and it was important for me to
choose the best partner to entrust the management of this hotel. Accor fought
for it and genuinely wanted it. Our common values of seeking authenticity,
preserving history, and promoting local culture confirmed our desire to move
forward with the Sofitel Legend brand."
Maud
Bailly, CEO of Sofitel Legend, Sofitel, MGallery, and Emblems adds: "The
Mozart Prague perfectly complements our mosaic of carefully selected unique
destinations and allows us to add a hotel in this European city with an
incredibly rich architectural and artistic heritage. More than just hotels,
these living legends resonate with whispered secrets, authentic encounters, and
extraordinary stories that are written every day. We will be able to offer our
clientele committed luxury, with a hotel rooted in its local culture that
celebrates its destination."
Courbet
was advised by Wingate in Paris and by J&T Bank in Prague, the historic
bank of The Mozart Prague.
Image
Credit: © Accor Group
The most interesting news
European Green Pioneer of Smart Tourism 2025 competition now open for applications!
The European Commission has launched the 2025 edition of the European Green Pioneer of Smart Tourism competition, inviting tourism destinations across Europe to showcase their innovative sustainable tourism practices.
Wego and Tourism Authority of Thailand Partner for The Fourth Consecutive Year
Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), is thrilled to announce its continued partnership with the Tourism Authority of Thailand (TAT) for the fourth consecutive year, showcasing the unparalleled beauty
Four Seasons Resort Maui Announces Diverse New Sommer Experiences In 2024
From private wellness experiences at sea to complimentary kids and family activities designed to connect guests to the destination and each other, the luxury beachfront Resort is more ready than ever to welcome summer travelers.
Venice introduces entrance fee for touristic old city
Some 7,000 tourists paid $5.35 to visit city on first day of test regulation
Hyatt Reveals Survey Findings on the Hotel Stay Needs of Neurodivergent Travelers
Hyatt collaborates with KultureCity for a survey of more than 1,000 neurodivergent individuals and caregivers to drive research-supported action.
CLIA Announces 2024 Hall of Fame Cruise Industry Award Winners
Cruise Lines International Association (CLIA) has announced the 2024 CLIA Hall of Fame Cruise Industry Award winners.
Marriott International to Bring the Ritz-Carlton Reserve to Trojena, the Mountains of NEOM
Marriott International, Inc. announced it has signed an agreement with NEOM to open its second Ritz-Carlton Reserve in Saudi Arabia. Anticipated to open in Trojena, a year-round mountain destination located in the northwest region of the country, the
Colorful Guizhou visiting France
The wonders of Southwest China's Guizhou province are being shared with the people of Paris, France until April 26 at the Mountain Park Province Colorful Guizhou Wind event.
Danish cyclist Andresen wins stage 5 of Tour of Türkiye
Tobias Lund Andresen retains general classification with a time of 18 hours, 51 minutes, and 57 seconds
Oceania Cruises Debuts New Mediterranean Sailings for 2025
New sailings highlight European cities, holiday islands and lesser-known ports.
Lufthansa City Airlines starts ticket sales in April and flight operations in June
Flights bookable from April 24, 2024.
Jean-Michel Jarre is world's first passenger to take off in KleinVision's flying AirCar
Godfather of electronic music and innovator Jean-Michel Jarre becomes world's first passenger to take off in KleinVision's flying AirCar in preparation for Starmus Opening Concert also Featuring Sir Brian May of Queen.
UN Tourism and Hotelschool The Hague to Drive Innovation in Hospitality
UN Tourism and Hotelschool The Hague, have agreed to partner around the development and execution of pioneering projects in the hospitality industry.
Princess Cruises and Fincantieri Announce to Postpone Delivery of Star Princess
Princess Cruises and ship builder Fincantieri today announced the mutual decision to postpone the delivery of the next Sphere Class ship, Star Princess.
The Bentley Hotel Southampton Expected to Join JdV by Hyatt Brand in mid-2024
The all-suite retreat located at the gateway of the Hamptons is now available via Hyatt.com and is expected to join the JdV by Hyatt brand in mid-2024 following renovation completion.
TUI Musement powering loveholidays Tours & Activities offering
New Offering: Thousands of excursions, activities and attraction tickets now directly available to loveholidays customers.
Marriott International Celebrates Milestone on Journey Towards Net-Zero
Marriott International, Inc. (Nasdaq: MAR) has verified its near and long-term science-based emissions reduction targets with the Science Based Targets initiative (SBTi).
'Nature Positive' Report Marks New Collaborative Era in Travel & Tourism
WTTC, UN Tourism and the Sustainable Hospitality Alliance join forces to support Nature Positive Tourism.
Istanbul sees 27,1M passengers flying from 2 airports in Q1 of 2024
Number of passengers hosted in Istanbul Airport, Sabiha Gokcen Airport soars 13% in January-March.
First brand-new Condor A320neo arrives in Frankfurt
Welcome D-ANCZ: The first brand-new A320neo aircraft is expected to arrive in Frankfurt at around 4 p.m. today.
Six Senses Kyoto Debuts in Japan, Taking Guests on a Sensory Journey of Reconnection
Six Senses Kyoto opens its doors today, marking the brand’s entry into Japan and an exciting new addition to its flourishing urban collection.