Tourexpi
The AZULIK AlUla Resort is a stunning eco-luxury property in the Nabatean Horizon District of the JTT masterplan, tucked into canyons near the AlMutadil Equestrian Village development and Wadi AlFann, an ancient valley that will soon be home to large-scale artworks in the landscape.
Slated to launch in 2027, the resort will feature 76 luxury villas of six different varieties, spa, VIP club, welcome lounges, all-day dining, and a SFER IK museum. With flowing designs inspired by the natural ecosystem and surrounding sandstone cliffs, the resort's undulating exteriors will utilise natural materials and fibres woven into several layers.
AZULIK AlUla Resort will promote connection with AlUla's heritage and the area's ecology and biodiversity. For example, the development will protect and incorporate nearby ancient rock art inscriptions, and utilise a natural system of existing waterways to feed irrigation and safeguard against floods. No private vehicle traffic will be allowed on-property; instead an all-electric mobility system will be provided, along with horse and camel routes, and hiking trails for guests to enjoy the surroundings.
Operated by Mexican luxury brand AZULIK and designed by Roth Architecture, the resort will offer elegant accommodations for guests and provide socioeconomic benefits for the AlUla community. Once fully operational, AZULIK AlUla Resort will create more than 300 new jobs. Along with local materials and contractors sought for construction, most operational supplies will be sought from AlUla and wider KSA to further boost regional economic growth.
John Northen, RCU Vice President of Hotels and Resorts, said, "AZULIK AlUla is centered on the concept of sustainability and connection with the natural and human heritage surrounding this magnificent property. Along with its proximity to the AlMutadil Equestrian Village and Wadi AlFann, both under development, this resort is one of several assets contributing to AlUla's growth as a leading destination in line with our Journey Through Time master plan."
AZULIK Founder and CEO, Roth, said, "As a Tribe, we feel honoured to bring AZULIK's vision to AlUla. It is with gratitude and profound respect that we embark a journey into AlUla's vibrant heritage and culture. Rooted in its unique natural landscape, we begin a project that is both close to our heart and our brand values. These are our first steps together and I'm confident we will walk a beautiful and exciting path."
Image Credit: © RCU
The most interesting news
Princess Cruises launches Blue Friday sale with discounts of up to 50 percent
The cruise line is offering reduced fares, additional savings and selected free third- and fourth-guest fares for bookings made by December 7
Southeast Asian travelers discover new destinations in Japan, China and South Korea
Traveloka booking data reveals growing interest in Fukuoka, Jeju and lesser-known Chinese cities as travelers explore alternatives to established East Asian tourism hubs
Thailand expands Balkan tourism links with new Sofia–Phuket flights
A new direct service from Bulgaria and a Romanian travel trade initiative aim to increase visitor arrivals and promote multi-destination holidays along Thailand’s Andaman coast
Marella Cruises strengthens UK travel trade support with two appointments
TUI’s cruise brand introduces its first dedicated Key Account Manager and appoints a new Trade Training Manager to expand sales support and product training for travel agents
Spain seeks leading role in EU Sustainable Tourism Strategy
Madrid backs European plans for better destination management and digitalisation while calling for stronger measures on housing, employment and tourism funding
Lufthansa receives 700th Airbus as new A350-1000 flagship prepares for Tokyo debut
The aircraft marks 50 years of cooperation with Airbus and introduces Lufthansa’s latest Allegris cabins and Starlink-powered Wi-Fi on long-haul flights
Hyatt opens The Mindaro hotel near Portland International Airport
The 90-room lifestyle property forms part of a hospitality complex combining airport accommodation, restaurants and conference facilities
Marella Discovery 2 introduces four new venues as ship goes adults-only
TUI’s UK cruise line is adding private karaoke, an immersive speakeasy, a 1920s escape room and a creative retreat ahead of the 2027 season
Emirates opens Dubai hospitality training centre to UAE businesses
The airline is making its $8 million training facility available to external organisations, offering courses in customer service, fine dining, gastronomy and leadership
Delta expands summer 2027 flights to US and Caribbean leisure destinations
New seasonal weekend routes and additional frequencies will improve access to national parks, coastal resorts and holiday destinations across North America
Waldorf Astoria plans to nearly triple branded residences portfolio by 2030
Hilton targets 34 residential properties worldwide, with new developments in Mexico, the Caribbean, Europe and Asia reflecting growing demand for luxury homes with hotel services
WTTC welcomes EU tourism strategy but calls for faster action on travel barriers
The global tourism body supports the European Commission’s new framework for sustainable growth while urging progress on border procedures, investment, digitalisation and workforce development
Marriott enters Laos with Luxury Collection resort in Luang Prabang
The opening of La Résidence Phou Vao marks Marriott International’s 800th property in Asia Pacific excluding China, bringing a 36-suite hillside retreat into its luxury portfolio
Dusit opens two hotels in Yangon, combining colonial heritage with modern hospitality
Thailand’s Dusit International takes over the historic Strand Hotel and introduces its ASAI lifestyle brand in Myanmar’s largest city
Norwegian Cruise Line launches Black Friday sale with 50% discount
The promotion covers the entire fleet, including upcoming ships Norwegian Aura and Norwegian Bella, with additional benefits available on selected sailings
Turkish Airlines launches Chengdu flights, expanding its China network
Three weekly Boeing 787-9 services connect Istanbul with western China's major business and tourism hub, opening new travel opportunities between Türkiye and Sichuan province
Trinity Airways offers discounted flights between Taiwan and South Korea
The airline formerly known as T'way Air launches promotional fares across seven routes as it develops its new Selective Service Carrier strategy
Spain’s tourism workforce exceeds 3.25 million as employment rises 5.4%
Tourism added more than 166,000 jobs in the third quarter of 2026, while permanent contracts and international employment continued to grow
IHG resorts in Indonesia launch hospitality leadership programme for local graduates
Hotel Indigo and Holiday Inn Resort Bintan Lagoi Beach introduce a fully funded two-year training initiative combining practical experience with international certification
Agoda survey finds growing demand for all-in-one travel booking across Asia
The 2027 Asia Travel Pulse shows that 61% of surveyed travellers are open to booking entire trips on one platform, while payment preferences and language support differ significantly between markets
Agoda highlights five lesser-known winter destinations across Asia
From Japan’s snow-covered forests to frozen lakes in China and mountain landscapes in Kashmir, alternative winter escapes offer experiences beyond established ski resorts



