Tourexpi
TAT and EVA Air Strengthen Partnership to Boost Thailand Tourism
The
Tourism Authority of Thailand (TAT) and EVA Air have renewed their strategic
partnership with a four-year Letter of Intent (LOI) to further boost tourism to
Thailand from key international markets.
The
signing ceremony, held today in Bangkok, was attended by Ms. Thapanee
Kiatphaibool, TAT Governor, and Mr. Albert Liao, Executive Vice President
of EVA Air, along with senior executives from both organisations. The LOI was
signed by Ms. Pattaraanong Na Chiangmai, TAT Deputy Governor for International
Marketing – Asia and South Pacific, and Mr. Tang Tseng, Vice President of EVA
Air.
Ms.
Thapanee said “Our collaboration with EVA Air has delivered exceptional
results, showcasing Thailand’s unique culture and warm hospitality. This
renewed alliance will inspire more travellers and reinforce Thailand’s position
as a must-visit destination.”
The
renewed partnership focuses on joint marketing campaigns, familiarisation trips
for media and travel agents, attractive travel deals with tour operators, and
participation in tradeshows and roadshows to maximise visibility.
These
efforts build on past collaborative initiatives, such as the 2023 tram campaign
in Amsterdam promoting Thailand and EVA Air’s Bangkok-Amsterdam flights, which
ran in September 2024 and reached 21 million impressions. Other successful
activities include Thai tourism promotions at the 2024 BOOKIZCON in South Korea
and a networking event in Sendai, Japan, involving 11 tourism partners.
Mr.
Liao commented “Our partnership with TAT strengthens Thailand’s appeal as
a premier destination. Through joint marketing and tailored packages, we aim to
introduce Thailand’s attractions to more travellers across our network.”
Headquartered
in Taipei, EVA Air is a Star Alliance member known for its modern fleet and
exceptional service, serving 60 destinations worldwide. The airline operates 28
weekly flights between Bangkok and Taipei and daily flights between Taipei and
Chiang Mai. To meet growing demand, the Bangkok-Taipei route will increase to
32 weekly flights from 15 January to 29 March 2025.
In
addition to regional connectivity, the airline links Bangkok with Japan, South
Korea, China, Hong Kong, and Macau via Taipei. It also offers direct flights
from Bangkok to key European cities such as London, Vienna, and Amsterdam, with
connections via Taipei to Paris, Milan, and Munich. For long-haul routes, EVA
Air operates 87 weekly flights connecting Thailand to major North American
cities, including Los Angeles, San Francisco, New York, and Toronto, making it
a leading carrier for North American tourists visiting Thailand.
Recognised
for its outstanding service, EVA Air has earned numerous accolades, including
Condé Nast Traveler’s 2024 Readers’ Choice Award, recognition from Travel +
Leisure as a top 10 international airline, and a 5-Star Airline certification
from SKYTRAX for nine consecutive years.
Image
Credit: © TAT
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