Tourexpi
TUI is the new title sponsor and exclusive
distribution partner of the renowned marathon on Mallorca, now known as the
‘TUI Palma Marathon Mallorca’. The agreement covers the 2024, 2025 and 2026
editions and reinforces TUI’s commitment to the Balearic Islands, with over two
million TUI customers expected to visit during 2024. The TUI Palma Marathon
Mallorca is the first international sporting event to be held under the TUI
brand during 2024 and it introduces a new global approach to sports
sponsorship, leveraging the natural alignment between travel, TUI’s brand and
customers’ wishes, and the sport offerings available in TUI’s hotels and clubs
around the world.
Sport often plays a central role in travel, with
fans of tennis, surfing, diving, golf or skiing organising their holidays
around these activities. The TUI Group's various hotel brands, including
ROBINSON, TUI MAGIC LIFE, RIU and TUI BLUE, offer extensive sports facilities,
such as over one thousand sports, tennis and football courts, and a variety of
personal training options. TUI Cruises vessels also have modern sports
facilities and equipment, including dedicated fitness decks.
"Nothing is as emotional as travelling -
except sport, of course. This sponsorship initiative will support TUI’s growth
through the strong combination of sports and travel, and the additional
visibility of an internationally successful sports event. Together with our
destination partners, we want to create sports and leisure experiences that
encourage people to travel, appeal to new and existing customers, and that can
be booked as packages via all our sales channels." Added Sebastian Ebel,
TUI Group CEO.
"TUI combines its own airlines, hotels,
activities and infrastructure in over 100 countries around the world, as well
as an international sales organisation throughout Europe and beyond - TUI can
therefore create innovative sporting events in holiday destinations against
dream backdrops. We are starting with the marathon in Mallorca, which is the
first in a series of running events, with other sports to follow." Added
Magnus Hüttenberend, who is reorganising TUI’s sports sponsorship as part of
the Group Corporate & External Affairs team.
The TUI Palma Marathon Mallorca, organised by
Kumulus, takes place on October 20th, 2024. The 42km course follows the coastal
path near Palma de Mallorca and enters the city centre, with participants
passing key architectural landmarks, including the Cathedral, La Llotja and Es
Baluard. If a marathon is a step too far, runners can also opt to enter the
half marathon or a 9km course.
Image
Credit: © TUI Group
The most interesting news
Colorful Guizhou visiting France
The wonders of Southwest China's Guizhou province are being shared with the people of Paris, France until April 26 at the Mountain Park Province Colorful Guizhou Wind event.
Marriott International to Bring the Ritz-Carlton Reserve to Trojena, the Mountains of NEOM
Marriott International, Inc. announced it has signed an agreement with NEOM to open its second Ritz-Carlton Reserve in Saudi Arabia. Anticipated to open in Trojena, a year-round mountain destination located in the northwest region of the country, the
Oceania Cruises Debuts New Mediterranean Sailings for 2025
New sailings highlight European cities, holiday islands and lesser-known ports.
Accor & Alesayi Holding Announce Abraj Omar Hotel & Residences Makkah – MGallery Collection
Accor, a world-leading hospitality group, in partnership with Alesayi Holding, a leader in the Saudi Arabian real estate market with a diverse portfolio of residential and commercial units, has announced plans for the opening of a new hotel and resid
Emirates arranges Autism Familiarisation Flight and Travel Rehearsal for 30 families
Furthering Dubai's commitment to accessible travel and to raise awareness of autism, Emirates invited 30 UAE families with neurodiverse children to have a real check in experience and familiarisation flight on the 24 April, in Terminal 3 Dubai Intern
Qatar Airways to Participate in ATM Dubai 2024 with the World’s First AI Digital Human Cabin Crew
The ‘Best Airline in the Middle East’ will offer industry experts the chance to interact with the latest generation of its revolutionary digital innovation at the Arabian Travel Market Dubai, from 6 to 9 May 2024.
Venice introduces entrance fee for touristic old city
Some 7,000 tourists paid $5.35 to visit city on first day of test regulation
Discover the Iconic Bosphorus Mansions
Architectural Marvels Contemplating İstanbul's Landmark Waterway.
Hyatt Reveals Survey Findings on the Hotel Stay Needs of Neurodivergent Travelers
Hyatt collaborates with KultureCity for a survey of more than 1,000 neurodivergent individuals and caregivers to drive research-supported action.
Danish cyclist Andresen wins stage 5 of Tour of Türkiye
Tobias Lund Andresen retains general classification with a time of 18 hours, 51 minutes, and 57 seconds
Morocco’s first Radisson-branded hotel opens in Casablanca
Radisson Hotel Casablanca Gauthier La Citadelle opens its doors as the first upscale Radisson-branded hotel in Morocco. Situated in the heart of the vibrant Gauthier district in Casablanca, the thriving port city that fronts the Atlantic Ocean, the o
May bank holidays: discover Europe spontaneously with Eurowings
Attractive last-minute ideas for a long weekend.
Emirates offers children an exclusive player escort experience at the Olympique Lyonnais match
Emirates, the Official Main Sponsor of Olympique Lyonnais, sparked excitement on the field last weekend as it hosted children from local organisations, Hôpital Mère Enfant and Centre Léon Bérard on 14 April, 2024.
Warm temperatures prompt early surge in diving tourism in Turkish town of Kusadasi
Demand for diving high thanks to sunny weather and calm sea, diving instructor tells Anadolu.
Hamad International Airport Sets New Record in Q1 2024, Surpassing Previous Q1 Figures
Doha's airport was just named the World's Best Airport 2024 by the prestigious Skytrax World Airport Awards.
Galaxy Macau Announces Asia's Most Anticipated New Hotel
Galaxy Entertainment Group, market leaders in bringing to life unparalleled hospitality partnerships with the world's leading hotel brands, announces a landmark tie-up with Capella Hotels and Resorts - named Best Hotel Brand in the world by Travel +
China Eastern to inaugurate direct Shanghai-Marseille flight on July 2
China Eastern Airlines announced it will officially launch a new direct flight between Shanghai and Marseille, France on July 2 this year.
Hyatt Reveals Survey Findings on the Hotel Stay Needs of Neurodivergent Travelers
Hyatt collaborates with KultureCity for a survey of more than 1,000 neurodivergent individuals and caregivers to drive research-supported action.
Romance meets iconic lifestyle with the arrival of Radisson Collection in Paris
Radisson Hotel Group, in partnership with Redevco, a real estate investment and asset management company, is proud to announce the arrival of its Radisson Collection brand in the heart of Paris.
First scheduled flight with Lufthansa Allegris on board takes off
A350-900 with 268 passengers on the way from Munich to Vancouver.
Kempinski Hotels to make its Vietnam debut with a luxury hideaway on the banks of Saigon River
Kempinski introduces a riverside resort rooted in Vietnamese culture and heritage, designed by legendary architectural studio Kengo Kuma & Associates.