Tourexpi
Proudly Committed, RIU’s definitive step towards sustainability
This change comes after a deep internal reflection
on the future of the hotel industry and its impact on the community, the
environment and employees. As a result of this process, RIU decided to
transform the company and place sustainability at the centre of all the
organisation's decisions to ensure that the impact of the company's activity on
both the local community and the surrounding ecosystems is always as positive
as possible.
Proudly Committed represents a turning point for
RIU. The company has always been very proud of its commitment to providing
customers with an excellent service and achieving good results, but now, the
challenge is to maintain what it has already achieved while also increasing its
commitment to people and the environment. The strategy, which has been
developed with RIU's typical wisdom and moderation, marks the path that the
company will follow over the next three years from 2024 to 2026 and establishes
ambitious, specific and measurable goals in each of the four pillars, which are
Community and Sustainable Destinations, Environment, People and
Transparency.
Proudly Committed is not just the name of the
strategy, but also the title of the communication campaign that reflects the
company’s pride and enthusiasm for this project and represents RIU's commitment
to doing things properly and making good on its promises. Full details of the
campaign can be found here.
One of the keys to ensuring the success of this new
strategy is the involvement of RIU Hotels & Resorts' highest governing
body, the Board of Directors, in the decision-making process, as well as the
creation of a multidisciplinary Sustainability Committee including
professionals from different areas of the company. This Committee will define
the projects carried out under each pillar and monitor them to ensure they
fulfil their intended purpose.
The aim of the first pillar — Community and
Sustainable Destinations — is to continue contributing to the prosperity of the
communities where RIU operates and the goal for 2026 is to have a major project
in all destinations. Social investment decisions will continue to be based on
the RIU Method, a system that applies an academic methodology to analyse a
destination’s current situation, needs and problems in order to allocate
resources where they are most needed and will have the clearest and most positive
impact on the community. Guided by the Riu family’s concerns, this pillar will
continue to focus on protecting children and their health.
The second pillar is Environment, which aims to
minimise the company’s environmental footprint. The goal is to move towards an
increasingly circular business model and have a flagship biodiversity project
in each destination. One of the most important parts of this pillar is RIU’s
decarbonisation plan to make the company carbon-neutral. Thanks to projects
that are already underway, CO2 emissions fell by 27% in 2023. In addition, RIU
supports projects that protect native species such as turtles and corals, as
well as initiatives related to circularity and waste reduction.
People is the third pillar of this new strategy and
seeks to promote talent and training by putting people at the centre of the
company. RIU wants to continue providing its teams with career opportunities so
they are motivated to work towards a more satisfying professional and personal
life.
The fourth and last pillar — Transparency — will
check compliance and focus on the certification of hotels. The goal is for all
of RIU’s hotels to hold a sustainability certification.
For more information or bookings: www.riu.com
Image
Credit: © RIU Hotels & Resorts
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